Director CTC Product Insights EM

Adidas Group; Dubai; On-site; AED 300,000 - 400,000; Full time

Job summary

A leading global sports brand in Dubai is seeking an experienced professional to drive end-to-end product insights and business intelligence. The successful candidate will lead a team, connect data to deliver strategic insights, and collaborate with various functions to drive brand priorities. This role demands strong leadership, an entrepreneurial mindset, and a deep understanding of product lifecycle. Requirements include extensive experience in product management and fluent English communication skills.

Qualifications

• 10-12+ years of experience in product management.
• Regional/international experience preferred.
• Fluent in English, both written and verbal communication.

Responsibilities

• Lead a team for data-driven product insights.
• Drive consistency in reporting across categories.
• Support BU & category teams with performance insights.

Skills

Strong leadership

Entrepreneurial mindset

Strong communication skills

Cross-functional experience

Product lifecycle knowledge

Education

University degree in Business

Job description

Purpose & Overall Relevance for the Organization:

Drive end-to-end product insights & business intelligence by connecting data, analytics, and business context to deliver actionable recommendations for product teams & senior leadership. Lead a team to transform dashboards and reports into strategic, executive-ready insights.

Be the horizontal lead partnering with global & market BU/category teams to drive x-functional product topics collaborating with DNA, brand finance, channels & brand activation teams.

Key Responsibilities:

• Insight driven decision enablers: Be the one stop hub for data driven product/category insights & consistency in reporting on key brand priorities across categories, markets & competition, enabling cluster category & BU teams to drive brand priorities & unlock growth opportunities for the future by driving business reviews across brand teams.
• X-channel brand reporting: delivering weekly/monthly product insights on campaigns, key launches, horizontal topics, brand updates & planning season reports linked to forecasting & brand finance/seasonal planning.
• Orchestrating consistency across category reporting & key topics: Lead a central team coordinating across BU/BA/VM for reporting on key brand updates & horizontal topics such as lifestyle running, kids, women, accessories. Collaborate with & support BU teams to drive consistency in category deep dive reports to enable actions for cluster category teams.
• Category Power pack (EMCR 2.0): support BU & category teams by delivering an insights-driven toolkit to drive the ‘Category Power Pack’ range with cluster focused performance insights, market trends and guidance for landing the key brand driven and commercial range as a foundation range across clusters.
• Be the brand SPOC for other functions requiring product input on x category topics related to Brand finance, SCM, Channels and streamlining interaction, processes, frameworks and exploration of new tools such as forecasting to enable work efficiencies in planning.

KPI’s:

• Net Sales & profitability as per company targets
• Dashboard visualization for all hub & cluster brand requirements
• Weekly/monthly reporting excellence as per agreed cadence & priorities
• Category Power pack took-kits, market & competitor intelligence reports

Key Relationships:

• Cluster CTC teams
• EM BU teams
• EM MOPS
• EM Brand activation teams
• EM Channel teams
• EM Brand finance
• Global Brand development team

Knowledge, Skills and Abilities:

• Strong leadership with a entrepreneurial proactive mindset, high action bias to connect with various functions, key stakeholders & bring together teams with credibility & trust
• Ability to develop and implement strategy & direction with key focus on driving insights & action, and innovation through new tools & technologies.
• Strong articulation/presentation/communication (verbal & written), & and influencing skills, especially with senior stakeholders within a global & local matrix organization.
• Distinct track record of success and deep understanding of product lifecycle, trends, merchandising kpis
• Strong cross-functional and stakeholder management experience across brand & commercial functions (e.g. marketing, sales, etc.) and support functions (finance, demand planning), as well as different organizational levels (Global, Market, etc.)
• Strong functional merchandising & industry knowledge, across divisions—footwear, apparel and accessories—and across sporting & lifestyle categories
• Leadership skills, agility and speed to drive change in a dynamic environment

Requisite Education and Experience / Minimum Qualifications:

• 10-12+ years of experience in product management, merchandising, business intelligence, marketing required. Regional/international experience preferred.
• University degree in Business or equivalent professional experience, ideally in business, marketing or fashion.
• Previous experience in managing a global matrix organization required.
• Sporting goods industry experience required.
• Fluent in English written & verbal communication.
• Sports industry experience & passion for sports as added advantage.