Direct Sales Lead MEA

Criteo; Dubai; On-site; AED 40,000 - 60,000; Full time

Job summary

A leading AdTech firm seeks a Sales Lead for New Business in the MEA market to target and convert high-potential leads into strategic partnerships. The role involves managing the complete sales cycle, leading a sales team, and collaborating cross-functionally to drive growth. Successful candidates are senior-level executives with a robust network in e-commerce within the UAE, strong consultative selling skills, and a proven track record in complex technology sales. Fluency in Arabic and English is required.

Qualifications

• Senior-level sales executive with a strong network of e-commerce clients in the MEA.
• Proven experience in complex technology sales, particularly in AdTech/MarTech.
• Fluent in Arabic and English.

Responsibilities

• Identify and convert leads into strategic partnerships with large clients.
• Manage the entire sales cycle from prospecting to closing.
• Collaborate with internal teams to grow complex opportunities.

Skills

Consultative selling

Pipeline management

C-level engagement

Data-driven decision-making

Team collaboration

Tools

Salesforce CRM

LinkedIn Sales Navigator

SimilarWeb

Job description

What You'll Do:

As a Sales Lead for New Business in the MEA market, you will be responsible for identifying, engaging, and converting high-potential leads into strategic partnerships predominantly with large clients to ensure a stable and long-lasting with Criteo. You will leverage advanced Sales Enablement tools and proven commercial methodologies to drive growth and position Criteo as a trusted partner in the AdTech space. You will also lead a sales team to ensure that overall New Business target is delivered and that Criteo’s SOV is growing.

Expand Criteo direct client base in the MEA market by efficiently managing all aspects of the sales cycle from prospecting to closing and client onboardin

Develop and lead strategic action plans to consistently hit and exceed revenuetargets individually and as a team.

Build and nurture long-term relationships with senior decision-makers across complex organizations acting as trusted advisor to clients and combining strategic insight with strong communication and presence

Collaborate cross-functionally with internal teams and experts including Technical, Marketing, Product and Account Management to win and grow complex opportunities

Utilize tools such as Salesforce CRM, SimilarWeb, and LinkedIn Sales Navigatorto optimize pipeline development and conversion.

Represent Criteo at industry events, conferences, and client meetings, positioning yourself as a thought leader in the space.

Contribute to a positive, high-performing team culture by sharing best practices and supporting others through engaging in peer mentoring and coaching

Who You Are:

Senior-level direct (non-agencies) sales executive with a strong network of e-commerce and D2C clients in the MEA region ( specifically in the UAE, Saudi, Qatar and Kuwait ) and track record of closing high-value deals with clients.

Demonstrated success in complex and multiproduct technology sales, ideally within theAdTech / MarTech industry.

Strong consultative selling skills and ability to engage with C-level stakeholders,understanding their strategic marketing goals and business needs

Strategic thinker with excellent pipeline management and forecasting capabilities.

Strong executive presence, confident communicator who inspires trust and clarity.

Natural leader and team player who thrives in collaborative deal environments.

Autonomous, strategic, and comfortable navigating complexity with maturity, influence and resilience.

Analytical skills with data-driven decision-making.

Active in social selling and industry engagement to elevate both personal and company brand visibility, with network in relevant market

Fluent in Arabic and English