Digital writer, Freelance

ITP Media Group; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading media company in Dubai is looking for a digitally fluent writer to join their audience team. The position involves fast-paced news writing, creating insightful features, and optimizing content for search and social media. Ideal applicants should have at least 3 years of experience in digital journalism, possess exceptional writing skills, and are comfortable using data to guide content decisions. This role offers the opportunity to produce impactful stories across multiple platforms.

Qualifications

• Minimum of 3 years of experience in digital journalism, publishing, or content writing.
• Exceptional writing and editing skills across news and features.
• Ability to interpret and understand analytics to guide content decisions.

Responsibilities

• Respond to real-time alerts and trend spikes.
• Produce accurate news stories that reflect brand standards.
• Develop features informed by audience demand and trends.
• Optimize content for search and social media.
• Contribute to editorial calendars with data-informed planning.

Skills

Digital journalism

Content writing

SEO knowledge

Data interpretation

Social media proficiency

Adaptability

Tools

Google Analytics

StoryCue

Job description

ITP Media Group (ITP) is one of the largest media companies in the Middle East with a portfolio of more than 80 brands. The company delivers quality up-to-date content to its readers, viewers, delegates and guests through digital, print events, awards, video content, social media platforms and social media influencers. These brands include major international and regional names such as Arabian Business, Harpers Bazaar Arabia, Esquire Middle East and Cosmopolitan Middle East.

ROLE OVERVIEW

ITP Luxury, part of ITP Media Group, is looking for a digitally fluent writer to join our audience team. This role combines fast‑paced news writing, insightful features, SEO‑driven content refreshes and trend‑led storytelling. You will work closely with our audience data and editorial teams to turn real‑time signals, trend alerts and content opportunities into sharp, high‑impact stories across platforms.

The ideal candidate is as comfortable reacting to breaking news as they are crafting long‑form explainers, updating evergreen content or optimizing headlines for search and social. You should be reader‑obsessed, data‑literate and confident writing for multiple formats and audiences.

KEY RESPONSIBILITIES

• Respond to real‑time alerts, trend spikes and opportunity signals surfaced by StoryCue and other analytics tools.
• Produce fast, accurate news stories that reflect brand tone and editorial standards.
• Track search trends, competitor coverage and social conversations to identify timely angles.
• Develop mid‑length and long‑form features informed by audience demand, industry insights and emerging trends.
• Turn data insights into clear, engaging narratives, explainers and issue‑led features.
• Pitch relevant high‑impact ideas based on gaps or opportunities revealed in competitor activity.
• Refresh and optimize evergreen content, improving clarity, structure, accuracy and relevance.
• Optimize headlines, metadata, URLs and internal linking to maximize visibility across Google Search and Google News.
• Update seasonal or cyclical coverage in line with audience behavior and editorial priorities.
• Produce backgrounders and pre‑prepared content ahead of key events, announcements and seasonal cycles flagged by StoryCue or the editorial team.
• Contribute to weekly and monthly editorial calendars with clear, data‑informed planning.
• Tailor story angles to platform algorithms, audience behavior and channel‑specific tone.
• Work closely with social editors to ensure stories perform strongly across platforms.

SKILLS AND EXPERIENCE REQUIRED

• 25 years of experience in digital journalism, publishing or content writing.
• Exceptional writing and editing skills across news, features and explainers.
• Ability to interpret and understand analytics (Google Analytics, StoryCue, social insights, trend tools) to guide content decisions.
• Experience repackaging and refreshing evergreen content.
• Ability to write for different platforms and tones (Google, LinkedIn, IG, TikTok, newsletters).
• Experience using AI‑assisted editorial or trend‑tracking tools (e.g., StoryCue).
• Background in business, policy, culture, technology, entertainment or lifestyle journalism.
• Familiarity with editorial calendars and long‑lead planning.