Digital Technical Analyst

HR 360 Consultants; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading consulting firm in Dubai seeks a digital analytics specialist responsible for implementing and maintaining analytical tools across web and app properties. The ideal candidate will build digital analytics infrastructure, configure tracking for effective insights, and ensure data reliability through audits and validations. A Bachelor's degree in Information Systems, Math, or a related field is required, along with proficiency in Google Data Studio and GA. This role offers an opportunity to influence analytics practices in a dynamic environment.

Qualifications

• Bachelor's degree in a relevant field is required.
• Experience in digital analytics and web properties is essential.
• Understanding of web analytics tools and best practices.

Responsibilities

• Develop digital analytics infrastructure using Google and Adjust.
• Debug analytics setups on web and apps to find gaps.
• Configure tags using GTM for web properties.
• Set up marketing pixels on web and apps.
• Ensure reliable data output through audits and validations.
• Build reports and dashboards in Google Data Studio and Power BI.

Skills

Digital analytics infrastructure development

Debugging analytics setups

GTM configuration

Knowledge of Google Analytics

Power BI reporting

Education

Bachelor's degree in Information Systems, Math, Computer Science or related field

Tools

Google Data Studio

Google Tag Manager

GA (Google Analytics)

Adjust

Job description

Responsible for tracking and implementation of analytical tools across our web and app properties to support Marketing, UX and Content Merchandising analytics.

Responsibilities

• Build and execute a plan for developing digital analytics infrastructure with the Google and Adjust tracking suit.
• Debug existing analytic set up on web and apps to identify gaps.
• Configure tags using GTM for web properties and work with developers to set up tags in Adjust.
• Configure marketing pixels on web and apps.
• Configure trackers, custom dimensions and metrics that are in line with our business and commercial KPIs.
• Take ownership of quality driven UAT approach and provide support for pre-release testing and quality assurance feedback for analytic code implementations.
• Perform ad-hoc analysis directly on GA/Adjust.
• Perform audits and validations on every implementation to ensure reliable data output.
• Build reports and dashboard on Google Data Studio and Powerbi
• Responsible for cascading knowledge of web analytic tool product development and web analytics trends / best practices to the business.

Education requirement

• Bachelors degree in information systems, Math, Computer Science or related field.