Digital Media Executive

Aster DM Healthcare; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A healthcare organization is seeking a Digital Marketing Specialist to manage social media and ad campaigns while developing engaging content. Candidates should have a Bachelor's degree in Marketing, 2 years of experience in digital marketing, and strong skills in SEO, SEM, and social media tools. The role involves tracking performance and aligning campaigns with brand goals. Exceptional communication and content creation abilities are essential.

Qualifications

• Bachelor's degree in Marketing or related field required.
• Minimum 2 years of experience in digital marketing.
• Strong knowledge of SEO, SEM, and analytics.

Responsibilities

• Manage social media and paid ad campaigns effectively.
• Develop and create engaging digital content.
• Track performance metrics using analytics tools.
• Assist SEO/SEM strategies and updates.
• Align campaigns with brand goals.

Skills

Digital marketing

SEO

SEM

Social media management

Content creation

Education

Bachelor's degree in Marketing, Media, or a related field

Tools

Google Analytics

Social media platforms (Meta, etc.)

Job description

Key Responsibilities

• Manage and optimize social media and paid ad campaigns on platforms such as Google and Meta.
• Develop engaging digital content for various platforms.
• Track and report performance metrics using Google Analytics and related tools.
• Assist in SEO/SEM strategies and website updates.
• Coordinate with internal teams to align campaigns with brand goals.

Qualifications

• Bachelor's degree in Marketing, Media, or a related field.
• Minimum 2 years of digital marketing experience, preferably in healthcare.
• Strong grasp of SEO, SEM, social media tools and analytics.
• Excellent communication, content creation skills.