Digital Marketing Manager Real Estate

Peergrowth Consultancy Co.; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A real estate consultancy firm based in Dubai is looking for an experienced Digital Brand Marketing Manager to enhance its digital presence. The role includes managing social media platforms, executing digital campaigns, and aligning brand initiatives with business objectives. Candidates must have significant experience in real estate marketing and a strong foundation in digital marketing strategy and performance. Strong analytical skills and stakeholder management experience are essential for success in this role.

Qualifications

• Prior experience in real estate marketing (developer, brokerage or agency).
• 69 years of experience in digital brand marketing.
• Strong understanding of social media and performance marketing.
• Experience working with agencies and internal teams.
• Data-driven mindset with strong analytical skills.
• Excellent communication and stakeholder management abilities.

Responsibilities

• Manage all digital and social media platforms for the brand.
• Execute content calendars across platforms like Instagram and LinkedIn.
• Monitor campaign performance, analyze data and optimize budgets.
• Develop digital brand strategies aligned with marketing goals.
• Support digital and on-ground events and activations.

Skills

Digital marketing expertise

Social media management

Performance marketing

Analytical skills

Job description

We are looking for an experienced Digital Brand Marketing Manager to lead and execute the digital brand presence for a real estate portfolio. This role will focus on strengthening brand visibility, driving digital campaigns, managing social media platforms and supporting brand-led initiatives across multiple channels.

The ideal candidate will bring strong digital marketing expertise within the real estate sector with hands‑on experience in campaign execution, performance marketing and cross‑channel brand activation.

Key Responsibilities – Digital & Social Media Management

• Own and manage all digital and social media platforms for the real estate brand.
• Plan, execute and monitor content calendars across platforms such as Instagram, LinkedIn, Meta and others.
• Ensure consistent brand tone of voice and visual identity across all digital touchpoints.

Brand & Account Management

• Act as the custodian of the brand across all digital channels.
• Coordinate with internal teams, creative agencies and external vendors to ensure seamless brand execution.
• Support brand positioning and visibility initiatives aligned with business objectives.

Performance Marketing & Campaign Optimization

• Plan and execute digital performance campaigns across Meta, Google, programmatic platforms and other channels.
• Monitor campaign performance, analyse data and optimise budgets to maximise ROI.
• Work closely with agencies and internal stakeholders to improve lead quality and conversion rates.

Strategy & Planning

• Develop and implement digital brand strategies aligned with overall marketing and business goals.
• Support go‑to‑market strategies for new launches, projects and campaigns.
• Track KPIs, prepare performance reports and deliver actionable insights for continuous improvement.

Event & Activation Support

• Support digital and on‑ground event activations, launches and brand initiatives.
• Manage digital amplification of events before, during and after execution.

Cross‑Channel Activation

• Drive integrated marketing efforts across digital, offline events and partnerships.
• Ensure alignment between brand campaigns, performance marketing and sales objectives.

Required Experience & Skills

• Mandatory: Prior experience in real estate marketing (developer, brokerage or real estate‑focused agency).
• 69 years of experience in digital brand marketing.
• Strong understanding of social media management, digital campaigns and performance marketing.
• Experience working with agencies and cross‑functional internal teams.
• Data‑driven mindset with strong analytical and optimisation skills.
• Excellent communication and stakeholder management abilities.

Preferred

• Experience working in the UAE or GCC real estate market.
• Exposure to premium residential mixed‑use or large‑scale real estate developments.