CRM Specialist

The First Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading hospitality management company in Dubai is seeking a CRM Specialist to enhance customer relationships through data-driven marketing strategies. The successful candidate will develop and execute CRM campaigns while optimizing customer journeys and analyzing behaviors for improved retention. Strong analytical and organizational skills, along with hands-on CRM experience, are essential for this role.

Qualifications

• Experience in developing and executing CRM marketing campaigns.
• Ability to analyze customer behavior and campaign performance.
• Strong multitasking and project management skills.

Responsibilities

• Develop and execute CRM marketing campaigns, including email, SMS, and push notifications.
• Optimize customer journeys to enhance retention and lifetime value.
• Generate reports to inform future marketing strategies.

Skills

Hands-on experience with CRM platforms

Strong analytical skills

Strong organizational skills

Familiarity with A/B testing

API integrations knowledge

Understanding of digital marketing trends

Job description

Overview

The First Group Hospitality is a leading hospitality management company pioneering a new era of excellence. With a rapidly expanding portfolio of award-winning upscale hotels, signature restaurants, and distinctive leisure destinations, we are committed to creating unforgettable experiences at every touchpoint.

Our team of seasoned professionals brings decades of experience from renowned hotel brands, combined with a deep understanding of the Dubai and GCC markets. With a comprehensive infrastructure spanning all key areas of hotel management, we offer tailored solutions to maximise efficiency, drive revenue growth, and enhance guest satisfaction.

At The First Group Hospitality, we are dedicated to building long-term partnerships with our clients. By leveraging our global insights, regional expertise, and strong operational foundation, we ensure that every aspect of your hotel is managed with precision and care. Our goal is to optimise performance, boost profitability, and deliver sustainable growth for your property.

Job Description

We are looking for a CRM Specialist to manage and enhance customer relationships through data-driven marketing strategies. The ideal candidate will be responsible for optimizing CRM campaigns, improving customer engagement, and driving retention by leveraging analytics and automation tools.

Key Responsibilities:

• Develop and execute CRM marketing campaigns, including email, SMS, push notifications, and loyalty programs.
• Optimize customer journeys to enhance engagement, retention, and lifetime value.
• Analyze customer behaviour, campaign performance, and key metrics to drive marketing decisions.
• Generate reports and insights to optimize future marketing strategies.
• Improve CRM processes to enhance efficiency and personalization.
• Partner with cross-functional teams, including marketing, sales, and IT, to ensure seamless CRM integration.
• Stay updated on CRM trends, best practices, and emerging technologies to enhance strategy.

Desired Skill & Expertise

• Hands-on experience with CRM platforms.
• Strong analytical skills.
• Strong organizational skills to handle multiple campaigns simultaneously.
• Familiarity with A/B testing, API integrations, and digital marketing trends.