CRM Automation & Analytics Lead (Bilingual)

Robinson & Co (Singapore) Pte Ltd; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading retail firm in Dubai seeks a CRM Data Analyst responsible for CRM analytics and campaign execution. This role requires hands-on experience with automation journeys, multi-channel campaigns, and requires fluency in Mandarin and Cantonese. Ideal candidates will possess strong analytical skills and experience with SQL and BigQuery. Collaborating across teams, you will translate insights into effective customer engagement strategies and optimize campaign performance.

Qualifications

• Fluency in both Mandarin and Cantonese is a MUST.
• Hands-on experience executing CRM campaigns across Email, WhatsApp, and Push Notifications.
• Strong analytical mindset with ability to build clear reports and dashboards.

Responsibilities

• Manage and optimize automation journeys for CRM campaigns.
• Execute multi-channel campaigns including Email and SMS.
• Analyze campaign/journey performance and refine strategy.

Skills

Fluency in Mandarin

Fluency in Cantonese

CRM campaign execution

Analytical mindset

Stakeholder collaboration

Tools

SQL

BigQuery

Tableau

Python

Databricks

Job description

A leading retail firm in Dubai seeks a CRM Data Analyst responsible for CRM analytics and campaign execution. This role requires hands-on experience with automation journeys, multi-channel campaigns, and requires fluency in Mandarin and Cantonese. Ideal candidates will possess strong analytical skills and experience with SQL and BigQuery. Collaborating across teams, you will translate insights into effective customer engagement strategies and optimize campaign performance.