Creative Strategist - EdTech

Paradox EN; Remote; AED 220,000 - 294,000; Full time

Job summary

A tech-forward branding agency is seeking a Creative Strategist (Brand & Content) to lead the charge in transforming personal brands into iconic company identities. The ideal candidate will possess strong content building skills, editorial leadership, and a flair for unique, impactful storytelling. This full-time role offers the flexibility of remote work or based in Dubai/Lisbon, with a focus on innovative strategies in content creation. Join us in redefining personal branding and building a product that matters.

Benefits

Gym stipends

Education stipends

Coaching

Qualifications

• Experience growing a media brand or personal brand to significant scale.
• Ability to manage a creative team and provide feedback that elevates content.
• Demonstrated track record of successful content in terms of engagement.

Responsibilities

• Lead the Content Factory and produce unique content aligned with brand values.
• Develop and manage the dual-brand strategy between a personal and company brand.
• Ensure high production quality and oversee the delivery of concepts.

Skills

Content Building

Editorial Leadership

Scripting Skills

Performance Fluency

Job description

Overview

What if your next playground was transforming a massive Personal Brand ecosystem into a global, iconic Company Brand? What about challenging the status quo of an entire industry and building a brand you can be proud of, and that will help millions of people?

We’re not looking for a "Social Media Manager" to follow a calendar. We’re looking for a Creative Strategist (Brand & Content). Someone who understands that to win today, you don't just need "content", you need a Movement. You will have the freedom to propose bold, unconventional concepts and the resources to bring them to life immediately. We need a strategist who will bridge the gap between David Laroche’s personal influence and Paradox’s institutional power.

A Brand Architect, capable of orchestrating a complex dual-strategy: scaling a personal brand while simultaneously building a standalone Company Brand that outlasts its founder. A Creative Disruptor, you hate "best practices" because they lead to average results. You constantly hunt for the "Purple Cow", the angle, the format, or the story that no one else is daring to tell. A "Doer" with Taste, you don't just float ideas in a meeting room. You script them, you drive them, and you ship them.

This is a full-time position, carried out remotely or from our offices in Dubai or Lisbon. French and English fluency is required.

About Paradox

At Paradox, we are convinced that greatness is trainable. We want to empower people at scale by leveraging cutting edge technologies like AI, and crafting user experiences with outstanding aesthetics. We do that by merging:

• Human Intelligence (coaches, peers, and mentors)
• Structured Intelligence (protocols, mental models, rituals)
• Technological Intelligence (AI personalization, feedback loops, adaptive journeys)

To create one seamless ecosystem: Paradox OS.

OUR BELIEFS

We believe self-help is broken. Most learning platforms are used the same way: consuming generic theories, getting quick highs, ending with no real change. At Paradox, we believe people deserve more. More than content. More than motivation. They deserve a system that knows them, one that adapts, challenges, and grows with them. We believe that every human learns differently, and that technology can do more than entertain or save time. It can translate insight into transformation, through AI personalization, lean experimentation, and deep psychological understanding. Because learning shouldn’t just make you feel inspired for a day, it should change how you live, think, and create.

OUR VISION

At Paradox, we want to re-invent how people grow. We do not build another course or coaching app but the Operating System for Greatness. Founded by David Laroche, a creator followed by over 2 million people and known for his interviews with icons like Tony Parker, Mike Horn, Richard Branson, and Gad Elmaleh, Paradox aims to build something that will live beyond any individual (including its founder). Our ambition is to compete with players like Mindvalley, but with a sharper vision and grounded protocols for achievers who want more for their life. We bring together designers, tech, coaches, and filmmakers to create learning experiences that are cinematic, precise, and effective. We move fast, aim high, and hold ourselves to the standards of Apple, Spotify, and MasterClass. No fluff, focused on meaningful impact. Get obsessed with transforming our clients’ lives and let those transformations be our marketing.

YOUR MISSION

Transform a "Personal Brand" into a "Top-Tier Media". You lead the Content Factory not by administrative management, but by creative authority. Your goal is to produce content that is so good, unique, and aligned with our values that it makes our competitors look outdated.

Responsibilities

• Architect the "Dual-Brand" Strategy. Build a symbiotic strategy where David Laroche’s personal brand and Paradox’s company brand reinforce each other without cannibalization.
• Propose radical new formats (documentaries, reality shows, conceptual shorts) that shatter the boring codes of the "Self-Help" industry.
• Define distinct, sharp editorial lines for each platform: Depth & Search for YouTube, Aesthetic & Vibe for Instagram, and Authority & Authenticity for LinkedIn.
• Radical Concepting & End-to-End Delivery: take responsibility for the entire production chain by writing hooks, storyboarding the narrative, and ensuring the final cut matches the vision.
• Deliver what you pitch: if your concept requires a motion designer, drone operator, or niche expert, you find them, hire them, and onboard them to bring the vision to life.
• Treat David as the "Actor" on set: ensure scripts, set, and direction are flawless so he can perform with minimum mental load, trusting you to handle every detail of the final output.
• Command the Content Factory: lead the internal content team by setting tempo, culture, and daily standards of excellence; provide high-level artistic direction and act as the final quality check.
• Challenge the team to upskill, pushing for sharper cuts, better sound design, and stronger visual storytelling.
• Fuel the Growth Engine: treat content as the primary acquisition channel by collaborating with the Head of Growth to produce assets designed to convert in ads; analyze retention graphs, CTR, and CPL to iterate based on feedback.

Qualifications & Experience

• Proven Content Builder: experience growing a media brand, a YouTube channel, or a personal brand to significant scale (100k+ followers or millions of views). Understanding of virality and retention.
• Editorial Leadership: experience managing a creative team and giving feedback that elevates content.
• Elite Scripting Skills: ability to show scripts that performed, with strong hooks and long-form engagement.
• Performance Fluency: experience delivering content that drives business results (ads, launches, conversions).

Personal Qualities

• Intolerant to Mediocrity: strong attention to detail and aesthetics.
• Psychology Obsessed: study human nature and why people click, share, and engage.
• A "Doer" with Authority: capable of jumping into projects, scripting, directing, and editing as needed.
• No Ego, Just Impact: data-driven, able to pivot when concepts flop and ship the next concept quickly.

Languages

French: Native / Bilingual. English: Fluent. Our written communication language is English.

Why Join Us

Help market a product fusing neuroscience, design, and AI to reinvent how humans grow. Work with filmmakers, psychologists, engineers, and creatives obsessed with impact. Our headquarters feature the 100 000 Dreams Wall, celebrating lives rewritten. You will play a crucial role in developing an iconic product.

Growth & Ambition, Impact & Meaning, Freedom & Well Being – a culture of autonomy, flexible hours, remote-first policy, and offices in Dubai, Paris, Lisbon. Generous benefits include gym/education stipends, coaching, and more.

How to Apply

If this description resonated, click Apply for this position and fill out a short questionnaire (7–8 minutes) and send your CV.

Hiring Process

Application survey (6–8 minutes) → Video call with HR (15–30 minutes) → Career-focused video call with VP Marketing → Culture-fit video call → Reference checks. Welcome aboard!

About Our Hiring Process: we tailor steps to ensure fit, with time to ask questions about the role, team, and company. If you’re here to engineer behavioral change at scale, welcome to Paradox. Let’s build the Operating System for Greatness.