Copywriter

Independent Food Company; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading hospitality firm in Dubai is seeking a skilled Copywriter / Verbal Identity Specialist to create compelling social media content and brand concepts. The ideal candidate will have a passion for storytelling and a strong grasp of audience engagement, crafting impactful messaging across various digital platforms. Responsibilities include developing on-brand copy, collaborating with teams, and researching trends for effective content strategies. This role offers an opportunity to influence brand narratives and engage with diverse audiences.

Qualifications

• Strong passion for storytelling and audience engagement.
• Ability to create impactful messaging across digital platforms.
• Expertise in developing engaging, on-brand content.

Responsibilities

• Develop engaging, on-brand copy for various digital platforms.
• Craft creative brand narratives and campaign concepts.
• Collaborate with teams to ensure cohesive campaign development.

Skills

Storytelling

Audience engagement

Digital content creation

Job description

Driven to create unique home-grown food concepts that bring people together, the Independent Food Company is a UAE-based hospitality company with multiple concepts under its umbrella – SALT, Parker’s, Somewhere, Public, Soil and Kumo.

We are presently seeking to hire a highly qualified Copywriter / Verbal Identity Specialist expertise in crafting compelling social media content and brand concepts. The ideal candidate has a strong passion for storytelling, a deep understanding of audience engagement, and the ability to create impactful messaging across digital platforms.

Key Responsibilities:

• Develop engaging, on-brand copy for social media, digital ads, website content, and marketing materials.
• Craft creative brand narratives, campaign concepts, and taglines that resonate with target audiences.
• Write persuasive and conversion-focused content for product launches, promotions, and storytelling campaigns.
• Create platform-specific content for Instagram, TikTok, LinkedIn, and other channels.
• Develop engaging post captions, hooks, and call-to-actions (CTAs) to drive interaction.
• Ensure all content is aligned with brand tone, voice, and positioning.
• Collaborate with designers, strategists, and marketers to develop unique campaign concepts.
• Assist in naming projects, slogans, and creative directions for new brand initiatives.
• Research trends, competitors, and audience behaviors to refine content strategies.
• Work closely with the design and marketing teams to ensure a seamless blend of visuals and copy.
• Edit and refine content based on performance analytics and audience insights.
• Maintain a strong understanding of digital marketing trends, cultural moments, and industry best practices.