CCNA - Marketing Specialist – Digital Tools-(B2B)

Canon; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading technology company in Dubai is seeking a Digital Marketing Specialist to manage digital marketing initiatives, focusing on lead generation and partner engagement. The ideal candidate will have 3–5 years of experience in digital marketing, familiarity with Salesforce, and marketing automation platforms. This role emphasizes collaboration with various teams to align marketing activities with the overall digital strategy.

Benefits

Professional development opportunities

Supportive work environment

Commitment to inclusion and sustainability

Qualifications

• 3–5 years of experience in digital marketing, preferably in a B2B tech or imaging industry.
• Hands-on experience with Salesforce, Marketo and / or Eloqua is required.
• Strong understanding of project management and analytical skills.

Responsibilities

• Lead and manage digital marketing initiatives focused on effective lead generation.
• Collaborate with internal teams and partners to optimize digital processes.
• Track and report on lead generation and campaign effectiveness.

Skills

Salesforce

Marketing automation platforms (Marketo, Eloqua)

Digital strategy

Project management

Analytical skills

Partner marketing

Bilingual (English and French)

Arabic language

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

CRM systems (Salesforce)

Marketing automation tools (Marketo, Eloqua)

Job description

The Digital Marketing Specialist is responsible for leading and managing the digital marketing initiatives within CCNA B2B. This role focuses on leveraging key digital tools such as Salesforce, marketing automation platforms (Marketo, Eloqua), and partner-related platforms to develop, execute, and analyze targeted digital campaigns. The objective is to drive effective lead generation, enhance partner engagement, and ensure alignment with Canon’s overall digital strategy. The role requires close collaboration with internal teams and partners to optimize digital processes, improve campaign performance, and support the company’s growth objectives in a dynamic B2B environment.

What we give

With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

At Canon we have a clear vision : to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.

Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.

• Digital Tool Management : Administer and optimize usage of Salesforce CRM, ensuring marketing data integrity and campaign alignment. Manage all leads and opportunities reported by Sales team in country within Salesforce. Manage and execute campaigns using Marketo, Eloqua, or similar marketing automation tools. Track and report on lead generation, nurturing workflows, and campaign effectiveness.
• Partner Collaboration & Tools : Support digital aspects of Canon’s partner marketing activities. Manage and contribute to content and functionality of the Partner Portal and Partner Locator. Act as a marketing lead for the rollout and management of CHAMP (Canon’s Partner Platform).
• Cross-functional Alignment : Collaborate with sales, business development, and IT teams to streamline tool usage and lead flow. Ensure digital marketing activities align with overall Canon brand and strategic goals.

What we ask

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5 years of experience in digital marketing, preferably in a B2B tech or imaging industry.
• Hands-on experience with Salesforce, Marketo and / or Eloqua is required.
• Strong project management and analytical skills.
• Experience with partner marketing, digital tools, and campaign reporting dashboards is a plus.
• Familiarity with CMS and web content tools is beneficial.
• Speaks English and French is required, Arabic is a plus

You will need

• Digital & Technical Skills
• Campaign Management & Execution
• Partner & Stakeholder Collaboration
• Analytical & Reporting Skills
• Language & Cultural Fluency

Strategic Thinking & Alignment

Canon is an equal opportunity employer. Canon recruits, employs, trains, compensates and promotes regardless of race, religion, national origin, sex, disability, age, veteran status or other protected status as required by law.