Category Marketing Manager (Culinary)

Top Notch Consultancy; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading consultancy firm in Dubai is seeking a Category Marketing Manager to develop and execute effective marketing plans for product categories. The role includes managing P&L, analyzing market trends, and launching new products, particularly within the Cheese Category. Ideal candidates will have a Bachelor's Degree in Marketing and 3-5 years of experience in brand management and trade marketing within FMCG. Strong analytical skills, creativity, and effective budget management are essential. This position offers a unique opportunity to impact category performance and profitability.

Qualifications

• 3-5 years of experience in brand management and marketing, preferably with trade marketing and sales knowledge in FMCG.
• 2-3 years experience in the Cheese Category.

Responsibilities

• Responsible for overall performance of categories, equity, distribution & sales.
• Manage P&L of categories and develop marketing plans.
• Conduct market analysis and oversee product launches.

Skills

Analytical skills

Creativity

Budget management

Communication skills

Market research understanding

Project management

Education

Bachelor's Degree in Marketing

Job description

About the job Category Marketing Manager (Culinary)

Our Client in Dubai is a Public Joint Stock Company, looking for a Category Marketing Manager to manage the categories efficiently through a well-developed marketing plan leading to an increase in volume value and profitability.

Responsibilities

• Responsible for the overall performance of categories, equity, distribution & sales
• Responsibility for the P&L of the categories
• Market analysis and product launches
• Monitoring the marketing activities performance and measuring the success of campaigns.
• Developing reports
• Developing consumer packaging and promotional packaging
• Managing category budgets
• Organizing events such as product launches, exhibitions and product shoot

Skills and Competencies

• Analytical skills and attention to detail
• An understanding of trends and an ability to respond to customers wishes
• Creativity and an ability to produce innovative and original ideas
• The ability to manage and allocate budgets
• Written and verbal communication skills
• Experience with and an understanding of market research
• Time and project management skills, including the ability to work on multiple projects at the same time
• An ability to think strategically and come up with campaigns

Education & Experience

• Bachelors Degree in Marketing
• 3-5 years of experience in brand management, marketing, preferably with trade marketing and sales knowledge in FMCG
• 2-3 years experienced in Cheese Category