Category Marketing Manager

Reliance Career Opportunities; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company in the FMCG sector is seeking a Category Marketing Manager based in Dubai. This role involves managing marketing strategies for various edible oils and fats, overseeing category performance, and developing comprehensive marketing plans. The successful candidate will be innovative with strong analytical skills and a proven background in brand management, ideally within the trade marketing space.

Qualifications

• Bachelor's Degree in Marketing is required.
• 3-5 years of experience in brand management and marketing.
• Experience with trade marketing and sales in FMCG is preferred.

Responsibilities

• Responsible for category performance, equity, distribution, and sales.
• Manage P&L of the categories.
• Conduct market analysis and product launches.
• Monitor marketing performance and measure campaign success.

Skills

Analytical skills

Communication skills

Creativity

Project management

Market research understanding

Education

Bachelor's Degree in Marketing

Job description

About the job Category Marketing Manager

We are looking for a Category Marketing Manger for one of our FMCG clients (Edible Oil & Fats (Olive Oil, Vegetable Oil, Ghee, Butter, etc.) based out of Dubai

Job Description:
Manage the categories efficiently through a well-developed marketing plan leading to an increase in volume value and profitability. Develop the yearly marketing activity plans for the categories. Manage the P&L of the categories. Be the right brand ambassador who drives equity, awareness and off-take.

Education & Experience:
Bachelor's Degree in Marketing
3-5 years of experience in brand management, marketing, preferably with trade marketing and sales knowledge in FMCG

Skills and Competencies

• Analytical skills and attention to detail
• An understanding of trends and an ability to respond to customers' wishes
• Creativity and an ability to produce innovative and original ideas
• The ability to manage and allocate budgets
• Written and verbal communication skills
• Experience with and an understanding of market research
• Time and project management skills, including the ability to work on multiple projects at the same time
• An ability to think strategically and come up with campaigns

Responsibilities

• Responsible for the overall performance of categories, equity, distribution & sales Responsibility for the P&L of the categories
• Market analysis and product launches
• Monitoring the marketing activities performance and measuring the success of campaigns.
• Developing reports
• Developing consumer packaging and promotional packaging
• Managing category budgets
• Organizing events such as product launches, exhibitions and product shoot