Brand Manager – Specialty

GlaxoSmithKline; Dubai; Hybrid; AED 250,000 - 350,000; Full time

Job summary

A leading pharmaceutical company based in the UAE is seeking a strategic marketing professional to lead their specialty product marketing across Gulf markets. The role involves developing brand and commercial plans, enhancing customer engagement, and building industry relationships. Ideal candidates will have a Bachelor's degree in pharmacy and a minimum of 8 years in pharmaceutical sales. Strong strategic and communication skills are essential, alongside Gulf market experience. This position offers a hybrid work environment and significant growth potential.

Qualifications

• Minimum of 8 years of experience in pharmaceutical sales with success in sales targets.
• Minimum of 2 years in pharmaceutical marketing.
• Gulf experience and knowledge of the local pharmaceutical industry.
• Fluency in English communication.

Responsibilities

• Develop and deliver annual brand and multichannel commercial plans.
• Monitor product performance and lead corrective actions.
• Build professional relationships with healthcare professionals.
• Manage promotional budgets and measure ROI.
• Provide competitive insights to teams.

Skills

Strategic thinking

Commercial acumen

Stakeholder management

Exceptional communication

Problem-solving

Education

Bachelor’s degree in pharmacy

University Degree in Business Administration, Marketing, or related field

Job description

Position summary

You will lead strategy and execution of specialty product marketing across Gulf markets from the UAE. Working closely with commercial, medical, access, and local operating company colleagues, you will deliver customer-focused campaigns that support patient care. The role requires strategic thinking, clear decision-making, and an evidence-driven approach. This position offers strong growth opportunities and the chance to contribute to GSK’s mission of uniting science, technology and talent to get ahead of disease together.

Key responsibilities

• Develop and deliver annual brand and multichannel commercial plans for specialty products in Gulf markets.
• Translate regional strategy into country-level customer journeys and locally adapted promotional materials, in collaboration with local operating companies.
• Monitor product performance and lead timely corrective actions with sales and specialty account teams.
• Build and maintain professional relationships with healthcare professionals, scientific societies and external experts to support patient care and medical-scientific exchange.
• Manage promotional budgets and measure return on investment to ensure efficient resource use.
• Provide competitive and market insights to inform global and local teams and to support access and reimbursement planning.
• Produce timely dashboards and KPI reports to guide decisions and actions.
• Support forecasting and supply coordination to meet patient needs.
• Ensure all activities comply with company policies, local regulations, and applicable ethical and promotional standards.

Accountabilities and deliverables

• Deliver annual brand objectives with operational excellence and measurable business impact.
• Create measurable, agile customer experiences that improve engagement and loyalty.
• Maintain accurate and timely reporting to inform cross-functional decisions.
• Demonstrate compliance with internal policies, local regulations, and GSK’s standards for ethical engagement.

Basic qualifications

• Bachelor’s degree in pharmacy.
• Minimum of 8 years of experience in pharmaceutical sales, with demonstrated success in achieving sales targets.
• Minimum of 2 years of experience in pharmaceutical marketing.
• Gulf experience and strong knowledge of the local pharmaceutical industry.
• Recent experience in specialty care & / or Respiratory care.
• Proficiency in English communication.
• Strategic thinking and planning.
• High level of commercial acumen.
• Excellence in execution and problem-solving.
• Demonstrated stakeholder management and influencing skills.
• Exceptional communication and organizational skills.

Preferred qualifications

• Proficiency in Arabic communication.
• University Degree in Business Administration, Marketing, or related field.

Work Environment

This is an on-site with hybrid working flexibility role based in the UAE. Frequent travel across Gulf countries is required.

How to Apply

If you’re ready to join us in this impactful role, apply today! Together, we’ll get ahead of disease and shape the future of healthcare.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Contact information: You may apply for this position online by selecting the Apply now button.