Brand Manager

Peergrowth Consultancy Co.; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A dynamic consulting firm in Dubai is seeking a Brand Manager to develop and execute brand strategies that enhance equity and market presence. The ideal candidate will have a minimum of 5 years' experience in brand management within the retail electronics sector. Key tasks include ensuring brand consistency across channels, conducting market research, and planning multichannel marketing campaigns. Strong analytical skills and a bachelor's degree in Marketing or Business Administration are required. The role offers an excellent opportunity to work in a fast-paced environment.

Qualifications

• 5 years of experience in brand management preferably in the retail electronics sector.
• Strong understanding of brand positioning, digital marketing, and consumer behavior.
• Excellent communication, negotiation, and project management skills.

Responsibilities

• Develop and implement a comprehensive brand strategy to enhance brand equity.
• Ensure brand consistency across all marketing channels and communication.
• Conduct market research and competitor analysis to identify trends and opportunities.

Skills

Brand positioning

Digital marketing

Consumer behavior analysis

Social media management

Influencer marketing

Analytical skills

Education

Bachelor's degree in Marketing or Business Administration

MBA preferred

Tools

Google Analytics

Market research tools

Performance tracking software

Job description

The Brand Manager will be responsible for developing and executing the brand strategy ensuring a consistent brand presence across all digital and offline channels. This role requires expertise in branding digital marketing product positioning and consumer behavior analysis. The ideal candidate will have experience in managing consumer electronics brands and driving growth in competitive markets.

Key Responsibilities

• Develop and implement a comprehensive brand strategy to enhance brand equity and market share.
• Ensure brand consistency across all marketing channels packaging and communication.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Define brand messaging visual identity and tone of voice to align with the target audience.

• Plan and execute multichannel marketing campaigns including digital social media influencer marketing and offline promotions.
• Collaborate with the ecommerce retail and sales teams to drive product visibility and demand.
• Oversee content creation advertising and PR activities to enhance brand presence.
• Develop and manage seasonal promotions new product launches and brand collaborations.
• Lead brand presence on social media platforms (Instagram Facebook YouTube TikTok LinkedIn etc..
• Work with influencers and key opinion leaders to drive brand credibility and engagement.
• Analyze campaign performance and optimize marketing strategies based on data insights.
• Collaborate with product teams to develop gotomarket strategies for new product launches.
• Ensure all retail touchpoints (store displays packaging POS materials) align with the brand vision.
• Develop training materials and sales support content to educate retail teams about brand positioning.
• Monitor brand performance metrics customer insights and marketing KPIs.
• Track ROI on marketing campaigns and adjust strategies based on performance analytics.
• Stay updated on consumer electronics industry trends and adjust strategies accordingly.

Qualifications & Skills

• Bachelors degree in Marketing Business Administration or a related field (MBA preferred).
• 5 years of experience in brand management preferably in the retail electronics sector.
• Strong understanding of brand positioning digital marketing and consumer behavior.
• Experience in social media management influencer marketing and PR.
• Ability to create compelling brand stories and marketing content.
• Strong analytical skills with proficiency in Google Analytics market research tools and performance tracking software.
• Excellent communication negotiation and project management skills.
• Ability to work in a fastpaced environment and manage multiple projects.