Brand & Communications Manager

AccorHotels Middle East; United Arab Emirates; On-site; AED 250,000 - 350,000; Full time

Job summary

An international hospitality firm is seeking a Marketing Leader to drive the overall marketing strategy and ensure effective execution across various channels. With minimum 10 years of marketing experience, including 5 years in a leadership role, the ideal candidate possesses strong leadership, digital marketing expertise, and excellent communication skills. This role offers a competitive package and opportunities for personal development in a dynamic and creative work environment.

Benefits

Competitive package

Development opportunities

Innovative work environment

Qualifications

• 10+ years of marketing experience with 5 years in a leadership role.
• Strong leadership capabilities and experience in hospitality or luxury sector.
• Deep knowledge of SEO, SEM, social media, and email marketing.

Responsibilities

• Lead and develop marketing strategy aligned with business goals.
• Oversee brand positioning and drive brand awareness.
• Manage marketing budget and optimize resource allocation.

Skills

Leadership capabilities

Digital marketing strategies

Analytical skills

Excellent communication

Education

Bachelor's degree in Marketing or related field

MBA or equivalent

Job description

Job Description

• Leadership & Strategy Development: Lead and develop the overall marketing strategy in alignment with All Inclusive Collection Properties’ business goals. Manage the marketing department, ensuring effective execution of all marketing initiatives and campaigns across digital, traditional, and experiential channels.
• Brand Vision & Positioning: Oversee and refine the brand’s positioning, ensuring consistency and alignment with the company’s mission, values, and target market. Drive brand awareness and maintain a strong brand identity across all platforms and touchpoints.
• Integrated Marketing Campaigns: Develop and implement integrated marketing campaigns to drive customer acquisition, engagement, and retention. Ensure that all marketing campaigns are cohesive, well-executed, and deliver measurable results.
• Digital Transformation: Lead the digital marketing efforts, ensuring a robust online presence through SEO/SEM, social media, content marketing, email campaigns, and paid media. Foster innovation in digital marketing practices and lead the company’s digital transformation initiatives.
• Market Research & Insights: Leverage market research, data analytics, and customer insights to stay ahead of industry trends, understand audience needs, and identify opportunities for growth and market penetration.
• Cross-functional Collaboration: Work closely with senior leadership, sales, and revenue management teams to align marketing efforts with revenue goals and business objectives. Ensure strong communication and collaboration across departments.
• Budget & Resource Management: Develop and manage the marketing budget, ensuring cost-effective use of resources to maximize ROI. Optimize resource allocation across all marketing initiatives.
• Team Leadership & Development: Lead, mentor, and inspire a high-performing marketing team. Promote a culture of creativity, collaboration, and innovation. Provide guidance and professional development opportunities to team members.

Stakeholder Communication: Serve as the primary point of contact for marketing-related matters, presenting strategy, updates, and results to senior executives and stakeholders.

Qualifications

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. MBA or equivalent advanced degree is highly preferred.
• Experience: Minimum of 10 years of marketing experience, with at least 5 years in a leadership role, preferably in the hospitality, luxury, or service industry.
• Leadership Skills: Strong leadership capabilities with experience managing large teams, influencing cross-functional teams, and driving organizational change.
• Strategic Thinking: Exceptional ability to think strategically and translate business goals into effective marketing initiatives and campaigns.
• Digital Marketing Expertise: Deep knowledge of digital marketing strategies, including SEO, SEM, social media marketing, content marketing, and email marketing.
• Creativity & Innovation: A forward-thinking, innovative mindset with the ability to develop creative marketing solutions that drive brand growth and engagement.
• Analytical & Data-Driven: Strong analytical skills with the ability to interpret data, measure campaign performance, and make data-driven decisions.
• Excellent Communication: Superior verbal and written communication skills, capable of articulating marketing strategies and results to senior leadership and external partners.
• Budget & Resource Management: Experience in managing substantial marketing budgets and resources, with a track record of maximizing ROI.

Additional Information

What awaits you...

• The opportunity to join an international and innovative and fast-growing group, committed not only to building new hotels, but to creating a global brand.
• The ability to challenge the norm and work in an environment that is both creative and rewarding.
• Be part of a team that is very passionate about creating great hospitality experiences and exploring new locations with every opportunity.
• A competitive package and plenty of development opportunities.