AVP- Business Partner - Wholesale Banking & International Banking (Emiratised Role)

First Abu Dhabi Bank; Abu Dhabi; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading financial institution in Abu Dhabi is seeking a Marketing Manager to manage communications and marketing strategies for its Wholesale and International Banking sectors. The ideal candidate will have over 5 years of relevant experience in financial institutions, along with a Bachelor's degree in Marketing or related fields. This role involves defining brand positioning, monitoring marketing activities, and creating effective content to support business units.

Qualifications

• Strong ability to align marketing strategies with business goals.
• Creative in developing compelling messages and marketing content.
• Solid experience in market analysis, segmentation, and positioning.

Responsibilities

• Manage and support marketing & communications for Wholesale and International Banking.
• Define brand positioning and marketing plan for Business Units.
• Monitor and report on marketing activity effectiveness.

Skills

Marketing strategy alignment

Campaign analysis

Market analysis

Digital marketing platforms

Content creation

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

Join the UAE’s largest bank and one of the world’s largest and safest financial institutions. Our focus is to create value for our employees, customers, shareholders and communities to grow through differentiation, agility and innovation. We are looking for top talent and your success is our success. Accelerate your growth as you help us reach our goals and advance your career. Be ready to make your mark a top company, in an exciting & dynamic industry.

Job Description

Job Purpose

• Manage and support marketing & communications for FAB’s Wholesale Banking (WB) & International Banking (IB) and ensure that all activities directly support its strategic priorities.
• Help the Business Units contribute to activities of strategic importance to the Group, and act in alignment with FAB’s vision, values, goals and brand guidelines.
• Effectively collaborate on planning and execution with the internal teams and retained marketing and PR agencies.

Key Accountabilities

Strategy & Planning

• Support in defining brand positioning, marketing and communications plan for FAB Business Units.

Execution

• Work with internal teams to ensure the Business Units (BU) contribute and benefit from Group campaigns, events, partnerships, social and digital media, and external and internal communications.

Innovation & Technology

• Stay up to date with the latest technologies, tools and trends in branding and marketing.

Measurement & Reporting

• Monitor, analyse and report on the effectiveness of brand and marketing activity, with benchmarking against key competitors.

Budget Management

• Help manage the Business Units budget and ensure resources are used efficiently.

Job Context

• Create compelling marketing content and collaterals that help the Business Units sell their products and services.
• Foster relationships with influential media and manage the creation and distribution of media content, in collaboration with the Communications team.
• Help the Business Units hold attractive, effective, and memorable events for its customers and stakeholders, in collaboration with the Events team.
• Support the Business Units develop and create online contents for wider engagement in social media community, in collaboration with Social Media team
• Ensure brand consistency across all touchpoints
• Support integrated marketing and communications activities that reflect brand identity and drive performance.
• Collaborate with creative, digital, communications, and media teams to ensure cohesive execution.
• Monitor campaigns and performance for measure and improve efficiency.
• Conduct analyses on audience segmentation across channels to ensure campaigns, content, messaging are reaching the right individuals at the right time.
• Partner with product, sales, and customer experience teams to align messaging.
• Serve as a brand ambassador in internal and external communications.
• Support innovation and product launches with brand, marketing, and communications input.
• Help manage the Business Units budgets and agency relationships.
• Ensure cost-effective execution of the activities without compromising quality.

Qualifications

Minimum Qualification

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Strong ability to align marketing strategies with business goals.
• Highly skilled to lead marketing projects from concept to execution.
• Solid experience in market analysis, segmentation, and positioning.
• Creative in developing compelling messages and marketing content.
• Proficient in campaign analysis, consumer insights, and digital marketing platforms.

Minimum Experience

5+ years’ relevant experience marketing for a financial institutions or global agency