Assistant Director of Marketing

Hilton; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading hospitality company in Dubai seeks an Assistant Director of Marketing to assist with marketing planning and execution. Responsibilities include developing marketing strategies, managing budgets, overseeing social media and content development, and coordinating marketing efforts to increase brand awareness and revenue. The ideal candidate is innovative and proactive, with a strong ability to implement successful marketing initiatives.

Qualifications

• Innovative, action-oriented individual able to identify and implement strategies.

Responsibilities

• Oversees all marketing planning and execution strategies for the hotel.
• Develops strategic marketing plans and establishes budgets.
• Creates and implements media/marketing plans to increase revenue.
• Manages all marketing related areas including social media and websites.
• Identifies outside agencies for developing agenda strategy.
• Works with internal corporate partners on marketing initiatives.
• Oversees development of visual assets and arranges photoshoots.
• Oversees content strategy of hotel websites.
• Identifies partnership opportunities for outreach.
• Coordinates influencer strategies with PR team.
• Conducts paid marketing surveys on service levels.

Job description

The Assistant Director of Marketing will be responsible in assisting the Director of Sales & Marketing with all Marketing Planning & Execution strategies for the hotel.

What will I be doing?

Oversees all Marketing Planning & Execution strategies for the hotel. Responsible for the development, management, and execution of all aspects of the marketing/branding strategies to include Marketing Budgets, Social Media, Websites, Digital & Print Advertising, Collateral, Video/Photography Assets, etc. that maximizes exposure in order to achieve budget, increase revenues, and market share targets.

Specifically, you will be responsible for performing the following tasks to the highest standards:

• Develops strategic marketing plans and establish annual marketing budgets along with GM, DOS, and DORM. Marketing plans should be annual, monthly and by segment of deployment inclusive of cost, deployment strategies (print, digital, and/or social media) through the review of competitive data, demand analysis and market mix management.
• Creates, manages and implements media/marketing plans and programs, both short and long term, to increase revenues, awareness, and expansion of property products and/or services. Works with on-property and regional revenue management to develop offers or leverage off-the-shelf offers, based on hotel-level needs.
• Manages strategic direction on all marketing related areas including but not limited to: Social Media, Websites, Digital & Print Advertising, Email & Collateral.
• Identifies outside agencies and responsible for development of agenda strategy.
• Work/Liaison with internal corporate partners related to internal corporate partners, including but not limited to Brand, Destination, and ECG.
• Oversees the strategy, budget, and development of visual assets and arranges photo & video shoots as needed/appropriate.
• Oversees the development and content strategy of hotel level websites.
• Identifies partnership/sponsorship opportunities for joint outreach.
• Coordinates influencer strategy with public relations team to leverage social media opportunities.
• Conducts paid marketing surveys on current and new service levels and product concepts.

What are we looking for?

Innovative, action oriented individual able to identify and implement