Strategic Customer Advocacy Program Lead

Zoom; Trenton (NJ); Hybrid; USD 77,000 - 186,000; Full time

Job summary

Zoom is seeking a Program Manager, Customer Advocacy to lead the end-to-end customer review strategy across Gartner Peer Insights, TrustRadius, and G2. You will drive a strategic, always-on program that feeds analyst evaluations and marketing narratives, partnering with Sales, Content, and AR to maximize AI visibility and market proof.

In this role, you will manage review calendars, prioritize visibility, and work with cross-functional teams to transform customer evidence into a strategic

Qualifications

• 5+ years of B2B technology marketing experience in roles such as integrated marketing, campaigns, field marketing, or content.

Responsibilities

• Lead the end-to-end customer review strategy across Gartner Peer Insights, G2, and TrustRadius.
• Own the customer review calendar aligned with analyst evaluation periods.
• Prioritize AEO/GEO visibility of customer reviews to maximize AI citations and marketing narratives.
• Manage Zoom's presence across all review platforms and track volume, quality, ratings, sentiment, and competitive standing.
• Support analyst evaluations with high-quality customer references and cross-functional alignment.
• Collaborate with Sales, Content, Integrated Marketing, Social, and Digital teams for multi-channel promotion.
• Partner with reviews vendors to build a strategic content engine and reference identification.
• Surface growth opportunities by integrating reviews into internal AI search tools and market strategy.

Skills

B2B marketing

Customer advocacy

Analyst relations

Cross-functional collab

Job description

Zoom is seeking a Program Manager, Customer Advocacy to lead the end-to-end customer review strategy across Gartner Peer Insights, TrustRadius, and G2. You will drive a strategic, always-on program that feeds analyst evaluations and marketing narratives, partnering with Sales, Content, and AR to maximize AI visibility and market proof.

In this role, you will manage review calendars, prioritize visibility, and work with cross-functional teams to transform customer evidence into a strategic