Strategic Program Lead, Customer Advocacy

Zoom; Olympia (WA); Hybrid; USD 77,000 - 186,000; Full time

Benefits offered by this job

Benefits program

Hybrid/Remote-friendly

Job summary

Zoom is seeking a Program Manager, Customer Advocacy, to lead an end-to-end reviews program across Gartner Peer Insights, TrustRadius, and G2. You will transform customer evidence into market proof, elevate the customer voice in AI, and enable sales.

This role sits at the intersection of advocacy, marketing strategy, and analyst relations, partnering with Product Marketing and AR. You will drive a strategic, always-on program, manage calendars, and ensure high-quality references across

Qualifications

• Experience in B2B technology marketing and customer advocacy.
• Proven track record managing third-party review platforms (Gartner Peer Insights, G2, TrustRadius).
• Strong organizational skills across multiple programs and deadlines.

Responsibilities

• Lead end-to-end customer review strategy across major platforms.
• Own the customer review calendar aligned with analyst cycles and priorities.
• Promote visibility of reviews to maximize AI citations and marketing narratives.
• Manage presence across all review platforms with accurate, complete content.
• Support analyst evaluations with high-quality customer references and cross-functional alignment.
• Collaborate with Sales, Content, and Marketing to promote reviews multi-channel.
• Partner with vendors to shift to a strategic content engine for references.
• Identify growth opportunities by integrating reviews into AI tools and content licensing.

Skills

Customer advocacy

Analyst relations

Cross-functional collaboration

Marketing strategy

Review platforms

Data-driven

Job description

Zoom is seeking a Program Manager, Customer Advocacy, to lead an end-to-end reviews program across Gartner Peer Insights, TrustRadius, and G2. You will transform customer evidence into market proof, elevate the customer voice in AI, and enable sales.

This role sits at the intersection of advocacy, marketing strategy, and analyst relations, partnering with Product Marketing and AR. You will drive a strategic, always-on program, manage calendars, and ensure high-quality references across