Remote Program Manager, Customer Advocacy & Insights

Zoom; Lansing (MI); Hybrid; USD 77,000 - 186,000; Full time

Job summary

Zoom is seeking a Program Manager, Customer Advocacy, to lead end-to-end customer reviews across Gartner Peer Insights, TrustRadius, and G2. You will build a sustainable, always-on program shaping customer evidence into market proof and differentiating Zoom in sales enablement at scale.

The role sits at the intersection of customer advocacy, marketing strategy, and analyst relations, driving multi-channel content and cross-functional collaboration with sales, content, and product marketing teams.

Qualifications

• 5+ years of B2B technology marketing and 3-5 years in customer advocacy or analyst relations.
• Experience managing third-party review platforms (Gartner Peer Insights, G2, TrustRadius) and tracking metrics.
• Strong organizational skills to manage multiple programs and deadlines in a cross-functional environment.

Responsibilities

• Lead the end-to-end customer review strategy across Gartner Peer Insights, TrustRadius, and G2.
• Own the customer review calendar aligning with analyst cycles and product priorities.
• Prioritize AEO/GEO visibility to maximize AI citations and marketing narratives.
• Manage Zoom's presence across all review platforms, tracking volume, quality, ratings, and sentiment.
• Support Analyst Relations market evaluations with high-quality customer references.
• Collaborate with Sales, Content, Integrated Marketing, Social, and Digital teams for multi-channel promotion.
• Partner with reviews vendors to shift to a strategic content engine and reference management.
• Surface growth by integrating reviews into internal AI search tools and targeting key markets.

Skills

B2B marketing

customer advocacy

analyst relations

cross-functional

Tools

Gartner Peer Insights

G2

TrustRadius

Job description

Zoom is seeking a Program Manager, Customer Advocacy, to lead end-to-end customer reviews across Gartner Peer Insights, TrustRadius, and G2. You will build a sustainable, always-on program shaping customer evidence into market proof and differentiating Zoom in sales enablement at scale.

The role sits at the intersection of customer advocacy, marketing strategy, and analyst relations, driving multi-channel content and cross-functional collaboration with sales, content, and product marketing teams.