Always-On Customer Advocacy Programs Lead

Zoom; Austin (TX); Hybrid; USD 77,000 - 186,000; Full time

Job summary

Zoom is seeking a Program Manager, Customer Advocacy in Austin to lead end-to-end customer review strategy across major platforms and transform customer evidence into market proof. You will collaborate with Marketing, Analyst Relations, and Sales to elevate customer voice and drive AI-driven visibility across narratives and enablement.

The role requires 5+ years in B2B tech marketing with 3–5 years in customer advocacy or analyst relations, plus strong program management and cross-functional

Qualifications

• 5+ years of B2B technology marketing experience with 3–5 years in customer advocacy, customer reviews management, or analyst relations.
• Experience managing third‑party review platforms including Gartner Peer Insights, G2, and TrustRadius.
• Excellent organizational skills with multiple concurrent programs and stakeholders.
• Strong customer-facing communication, respectful and strategic interaction with customers.
• Comfort with data, metrics, and reporting program performance to leadership.
• Familiarity with AEO/GEO concepts and reference management is a plus for SaaS/UCaaS/CCaaS marketing.

Responsibilities

• Lead end-to-end customer review strategy across Gartner Peer Insights, TrustRadius, and G2 to create a strategic, always-on program.
• Own the customer review calendar aligned with product categories and analyst cycles.
• Prioritize AEO/GEO visibility to maximize AI citations and marketing narratives.
• Manage Zoom's presence on review platforms, ensuring accuracy and strategic positioning.
• Support analyst evaluations (Forrester Wave, IDC MarketScape, Gartner MQ) with high-quality customer references.
• Collaborate with Sales, Content, Integrated Marketing, Social, and Digital teams for multi-channel promotion.
• Partner with reviews vendors to shift to a strategic content engine and reference identification.
• Surface growth opportunities by integrating reviews into internal AI search tools and identifying key markets.

Skills

B2B tech marketing

Customer advocacy

Analyst relations

Program management

Cross-functional collaboration

Data-driven

Job description

Zoom is seeking a Program Manager, Customer Advocacy in Austin to lead end-to-end customer review strategy across major platforms and transform customer evidence into market proof. You will collaborate with Marketing, Analyst Relations, and Sales to elevate customer voice and drive AI-driven visibility across narratives and enablement.

The role requires 5+ years in B2B tech marketing with 3–5 years in customer advocacy or analyst relations, plus strong program management and cross-functional