Strategic Analyst Relations Leader

Fortra; United States; Sur place; USD 150 000 - 170 000; Plein temps

Avantages offerts par ce poste

Health, dental and vision coverage

401(k), HSA and FSA enrollment

Flexible PTO policy

Tuition and personal enrichment Reimb.

ID Theft Protection Program

Résumé du poste

Fortra is seeking a Senior Analyst Relations Manager to own and advance relationships with Gartner, Forrester, IDC and other influencers. As a senior contributor, you will advise executives and strengthen analyst engagement to boost awareness of Fortra's solutions.

You will collaborate with Product Marketing and Product Management to understand roadmaps, market positioning, and competitive differentiation, while monitoring trends for actionable insights.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 8–12 years of experience in Analyst Relations, Product Marketing, Product Management, Corporate Communications, or related B2B technology function.
• Demonstrated experience in cybersecurity industry with analyst engagement.
• Established relationships with Gartner, Forrester, IDC, and similar organizations.
• Strong written and verbal communication with the ability to counsel executives and analysts.

Responsabilités

• Own and execute the analyst relations strategy with Gartner, Forrester, IDC and other influencers.
• Build senior-level relationships with analysts at Gartner, Forrester, IDC, and others.
• Coordinate analyst briefings, inquiries, product demonstrations, and executive meetings.
• Prepare executives for analyst engagements with messaging and briefing materials.
• Partner with Product Marketing and Product Management to align roadmaps and market positioning.
• Collaborate with Executive Leadership to communicate corporate strategy to analysts.
• Monitor analyst research, market trends, and competitive intelligence; share insights.
• Lead participation in analyst evaluations (e.g., Magic Quadrant, Wave, MarketScape).
• Establish and track analyst engagement activities and measure program effectiveness.

Connaissances

Analyst relations

Executive presence

Stakeholder engagement

Strategic storytelling

Relationship management

Formation

Bachelor's degree in Marketing or related field

Description du poste

Fortra is seeking a Senior Analyst Relations Manager to own and advance relationships with Gartner, Forrester, IDC and other influencers. As a senior contributor, you will advise executives and strengthen analyst engagement to boost awareness of Fortra's solutions.

You will collaborate with Product Marketing and Product Management to understand roadmaps, market positioning, and competitive differentiation, while monitoring trends for actionable insights.