Senior Analyst Relations Manager

Fortra; United States; On-site; USD 150,000 - 170,000; Full time

Benefits offered by this job

Health, dental and vision coverage

401(k), HSA and FSA enrollment

Flexible PTO policy

Tuition and personal enrichment Reimb.

ID Theft Protection Program

Job summary

Fortra is seeking a Senior Analyst Relations Manager to own and advance relationships with Gartner, Forrester, IDC and other influencers. As a senior contributor, you will advise executives and strengthen analyst engagement to boost awareness of Fortra's solutions.

You will collaborate with Product Marketing and Product Management to understand roadmaps, market positioning, and competitive differentiation, while monitoring trends for actionable insights.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 8–12 years of experience in Analyst Relations, Product Marketing, Product Management, Corporate Communications, or related B2B technology function.
• Demonstrated experience in cybersecurity industry with analyst engagement.
• Established relationships with Gartner, Forrester, IDC, and similar organizations.
• Strong written and verbal communication with the ability to counsel executives and analysts.

Responsibilities

• Own and execute the analyst relations strategy with Gartner, Forrester, IDC and other influencers.
• Build senior-level relationships with analysts at Gartner, Forrester, IDC, and others.
• Coordinate analyst briefings, inquiries, product demonstrations, and executive meetings.
• Prepare executives for analyst engagements with messaging and briefing materials.
• Partner with Product Marketing and Product Management to align roadmaps and market positioning.
• Collaborate with Executive Leadership to communicate corporate strategy to analysts.
• Monitor analyst research, market trends, and competitive intelligence; share insights.
• Lead participation in analyst evaluations (e.g., Magic Quadrant, Wave, MarketScape).
• Establish and track analyst engagement activities and measure program effectiveness.

Skills

Analyst relations

Executive presence

Stakeholder engagement

Strategic storytelling

Relationship management

Education

Bachelor's degree in Marketing or related field

Job description

Whether you're an experienced professional or just getting started, your contributions matter at Fortra. If you're passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more!

The Senior Analyst Relations Manager owns and advances Fortra's strategic relationships with industry analyst firms, including Gartner, Forrester, IDC, and other key influencers. As a senior individual contributor and trusted advisor, this role serves as the primary liaison between Fortra and the analyst community, setting program direction, advising executives and cross-functional leaders, strengthening analyst relationships, increase awareness of Fortra's solutions and strategy, and improving the company's inclusion and positioning within relevant analyst research.

What You'll Do

• Own and execute Fortra's analyst relations strategy to strengthen relationships with key industry analyst firms.
• Build and maintain senior-level relationships with analysts at Gartner, Forrester, IDC, and other relevant research organizations.
• Coordinate analyst briefings, inquiries, product demonstrations, and executive meetings.
• Prepare and advise executives and subject matter experts for analyst engagements by developing messaging, presentations, and briefing materials.
• Serve as a strategic partner to Product Marketing and Product Management to understand product roadmaps, market positioning, and competitive differentiation.
• Collaborate with Executive Leadership to communicate corporate strategy and business priorities to the analyst community.
• Monitor analyst research, market trends, and competitive intelligence, sharing actionable insights with internal stakeholders.
• Lead Fortra’s participation in analyst research, including Magic Quadrant®, Wave™, MarketScape, and similar evaluations, where applicable.
• Establish and track analyst engagement activities and measure program effectiveness through defined success metrics.
• Partner with PR, Content, Web, and Design teams to ensure consistent external messaging across analyst-facing communications.
• Lead the transition of analyst relations from an agency-supported model to a scalable in-house program, establishing the relationships, processes, and expertise needed for long-term success.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• Approximately 8-12 years of experience in Analyst Relations, Product Marketing, Product Management, Corporate Communications, or a related B2B technology function.
• Demonstrated experience in the cybersecurity industry, preferably with a cybersecurity vendor or adjacent B2B technology company.
• Established relationships with cybersecurity industry analysts at Gartner, Forrester, IDC, and similar organizations, with the ability to independently initiative and manage analyst engagements.
• Strong written and verbal communication skills with the ability to present complex technical concepts and provide counsel to executive and analyst audiences.
• Excellent relationship management, stakeholder engagement, and executive presence skills, with the ability to manage multiple priorities while exercising sound judgment and ownership.

Preferred Qualifications

• Experience owning or helping to build an analyst relations program within enterprise software, cybersecurity, or SaaS.
• Experience leading analyst evaluations such as Gartner Magic Quadrant, Forrester Wave, or IDC MarketScape.
• Familiarity with competitive intelligence and market research methodologies

Compensation: 150,000 USD - 170,000 USD

At Fortra, we're breaking the attack chain. Ready to join us?

At Fortra, our compensation philosophy prioritizes fair market value and internal equity, aligning with your experience and specialized skill set.

As a full-time, exempt employee at Fortra, you'll enjoy a comprehensive benefits package that includes:

• Health, dental, and vision coverage as of hire
• Immediate enrollment in 401(k), HSA, and FSA plans
• Flexible PTO policy
• Tuition and personal enrichment reimbursement
• Option to enroll in ID Theft Protection Program

At Fortra, work is only part of the story. Explore what Life at Fortra is all about, from perks that support holistic wellbeing to a culture that keeps you connected and empowered to make an impact beyond the job.

Visit our website to learn more about why employees choose to work for Fortra. Remember to connect with us on LinkedIn.

As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.