Senior Analyst Relations Manager

Fortra, LLC; United States; On-site; USD 150,000 - 170,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

401(k), HSA, and FSA plans

Flexible PTO policy

Tuition reimbursement

ID Theft Protection Program

Job summary

Fortra is seeking a Senior Analyst Relations Manager to own and advance strategic relationships with Gartner, Forrester, IDC, and other influencers. You will act as the primary liaison, set program direction, and advise executives across product marketing and management.

Collaborate with executive leadership to communicate corporate strategy, monitor market trends, and measure program effectiveness. Lead in-house analyst relations, coordinate briefings, and help differentiate Fortra's solutions

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 8–12 years of experience in Analyst Relations, Product Marketing, Product Management, Corporate Communications, or related B2B tech function.
• Experience in cybersecurity industry preferred.
• Established relationships with cybersecurity industry analysts (Gartner, Forrester, IDC, and similar).
• Excellent written and verbal communication; ability to counsel executives and analysts.
• Strong relationship management and ability to manage multiple priorities.

Responsibilities

• Own and execute Fortra's analyst relations strategy and budget.
• Build and maintain senior-level analyst relationships (Gartner, Forrester, IDC).
• Coordinate analyst briefings, inquiries, product demonstrations, and executive meetings.
• Prepare messaging, presentations, and briefing materials for executives.
• Collaborate with Product Marketing and Product Management to understand roadmaps and differentiation.
• Monitor analyst research and market trends; share actionable insights with stakeholders.

Skills

Analyst relations

Executive presence

Stakeholder management

Strategic communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Market research

Job description

Whether you’re an experienced professional or just getting started, your contributions matter at Fortra. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more!The Senior Analyst Relations Manager owns and advances Fortra’s strategic relationships with industry analyst firms, including Gartner, Forrester, IDC, and other key influencers. As a senior individual contributor and trusted advisor, this role serves as the primary liaison between Fortra and the analyst community, setting program direction, advising executives and cross-functional leaders, strengthening analyst relationships, increase awareness of Fortra's solutions and strategy, and improving the company's inclusion and positioning within relevant analyst research.Working cross-functionally within Product Marketing, Product Management, Executive Leadership, and other cross-functional teams, the Senior Analyst Relations Manager will set direction for, develop, and execute an analyst relations program that effectively communicates Fortra's market vision, product strategy, and competitive differentiation.WHAT YOU'LL DOOwn and execute Fortra's analyst relations strategy to strengthen relationships with key industry analyst firms.Build and maintain senior-level relationships with analysts at Gartner, Forrester, IDC, and other relevant research organizations.Coordinate analyst briefings, inquiries, product demonstrations, and executive meetings.Prepare and advise executives and subject matter experts for analyst engagements by developing messaging, presentations, and briefing materials.Serve as a strategic partner to Product Marketing and Product Management to understand product roadmaps, market positioning, and competitive differentiation.Collaborate with Executive Leadership to communicate corporate strategy and business priorities to the analyst community.Monitor analyst research, market trends, and competitive intelligence, sharing actionable insights with internal stakeholders.Lead Fortra’s participation in analyst research, including Magic Quadrant, Wave, MarketScape, and similar evaluations, where applicable.Establish and track analyst engagement activities and measure program effectiveness through defined success metrics.Partner with PR, Content, Web, and Design teams to ensure consistent external messaging across analyst-facing communications.Lead the transition of analyst relations from an agency-supported model to a scalable in-house program, establishing the relationships, processes, and expertise needed for long-term success.QUALIFICATIONSBachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.Approximately 8-12 years of experience in Analyst Relations, Product Marketing, Product Management, Corporate Communications, or a related B2B technology function.Demonstrated experience in the cybersecurity industry, preferably with a cybersecurity vendor or adjacent B2B technology company.Established relationships with cybersecurity industry analysts at Gartner, Forrester, IDC, and similar organizations, with the ability to independently initiative and manage analyst engagements.Strong written and verbal communication skills with the ability to present complex technical concepts and provide counsel to executive and analyst audiences.Excellent relationship management, stakeholder engagement, and executive presence skills, with the ability to manage multiple priorities while exercising sound judgment and ownership.PREFERRED QUALIFICATIONSExperience owning or helping to build an analyst relations program within enterprise software, cybersecurity, or SaaS.Experience leading analyst evaluations such as Gartner Magic Quadrant, Forrester Wave, or IDC MarketScape.Familiarity with competitive intelligence and market research methodologiesCompensation: 150,000 USD - 170,000 USDAt Fortra, we’re breaking the attack chain. Ready to join us?At Fortra, our compensation philosophy prioritizes fair market value and internal equity, aligning with your experience and specialized skill set.As a full-time, exempt employee at Fortra, you’ll enjoy a comprehensive benefits package that includes:Health, dental, and vision coverage as of hireImmediate enrollment in 401(k), HSA, and FSA plansFlexible PTO policyTuition and personal enrichment reimbursementOption to enroll in ID Theft Protection ProgramAt Fortra, work is only part of the story. Explore what Life at Fortra is all about, from perks that support holistic wellbeing to a culture that keeps you connected and empowered to make an impact beyond the job.Visit our website to learn more about why employees choose to work for Fortra. Remember to connect with us on LinkedIn.As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.