Strategic Account Marketing Leader (Remote)

Pearson; Salt Lake City (UT); Remote; USD 80,000 - 95,000; Full time

Job summary

Pearson is seeking an Advanced Specialist in Marketing Strategy to turn strategic account priorities into integrated marketing programmes that strengthen relationships and drive growth. The role collaborates across Client Partners, Strategic Account Teams, Customer Success, Product Marketing and executive leadership.

You will design customized ABM and one-to-many campaigns, aligning initiatives with business outcomes and using insights to optimise investments across portfolios in a remote

Qualifications

• Bachelor’s degree in marketing or communications or related field.
• Experience in B2B marketing, strategic account marketing, account-based marketing, partner marketing or enterprise marketing.
• Ability to link marketing plans to business outcomes using data insights.

Responsibilities

• Develop annual and quarterly marketing strategies for strategic accounts and partners.
• Align plans with account growth, retention and executive engagement objectives.
• Design ABM programmes for priority accounts, sectors and buying groups.
• Build executive-engagement plans (briefings, roundtables, hosted events).
• Collaborate with Customer Success and Client Partners on value realisation and growth opportunities.
• Create joint campaigns, content, thought leadership and events with strategic partners.
• Use insights and data to guide investment and programme optimisation.

Skills

B2B marketing

Account-based marketing

Partner marketing

Executive engagement

Collaboration

Education

Bachelor's degree in marketing or related field

Job description

Pearson is seeking an Advanced Specialist in Marketing Strategy to turn strategic account priorities into integrated marketing programmes that strengthen relationships and drive growth. The role collaborates across Client Partners, Strategic Account Teams, Customer Success, Product Marketing and executive leadership.

You will design customized ABM and one-to-many campaigns, aligning initiatives with business outcomes and using insights to optimise investments across portfolios in a remote