Strategic Account Marketing Architect - Remote

Pearson; Boise (ID); Remote; USD 80,000 - 95,000; Full time

Job summary

Pearson is seeking an Advanced Specialist in Marketing Strategy to turn strategic-account priorities into integrated marketing programmes that strengthen relationships and drive measurable commercial outcomes. You will partner with Client Partners, Strategic Account Teams, Customer Success, Product Marketing, Digital Marketing and executives.

You’ll design yearly and quarterly strategies, align plans with growth objectives, and build ABM and co-marketing initiatives with partners to influence

Qualifications

• Bachelor’s degree in marketing, Communications, Business or a related field is desirable.
• Experience in B2B marketing, strategic account marketing, account-based marketing, partner marketing or enterprise marketing.
• Ability to translate business objectives into an integrated strategy.
• Experience working with sales, client partners, account teams or customer-success teams.
• Executive presence and ability to influence across a matrixed organisation.
• Ability to connect marketing activity to account engagement, growth or other measurable business outcomes.
• Experience using insight and performance data to shape decisions and recommendations.
• Comfort operating through change, ambiguity and evolving account ownership.

Responsibilities

• Develop annual and quarterly marketing strategies for a portfolio of strategic accounts and partners.
• Align marketing plans with account growth, retention, expansion and executive-engagement objectives.
• Design targeted ABM programmes for priority accounts, sectors and buying groups.
• Build executive-engagement plans, including briefings, roundtables, advisory boards, hosted experiences and industry events.
• Partner with Customer Success and Client Partners on value realisation, advocacy, customer stories and growth opportunities.
• Create joint campaigns, content, thought leadership and events with strategic partners.
• Use account insight, engagement data and business priorities to guide investment and optimisation.
• Create executive-level reporting and recommendations on marketing influence and programme effectiveness.

Skills

B2B marketing

Account-based marketing

Executive engagement

Cross-functional collaboration

Data-driven decisions

Strategic thinking

Education

Bachelor’s degree in marketing or related field

Job description

Pearson is seeking an Advanced Specialist in Marketing Strategy to turn strategic-account priorities into integrated marketing programmes that strengthen relationships and drive measurable commercial outcomes. You will partner with Client Partners, Strategic Account Teams, Customer Success, Product Marketing, Digital Marketing and executives.

You’ll design yearly and quarterly strategies, align plans with growth objectives, and build ABM and co-marketing initiatives with partners to influence