Strategic Enterprise Marketing Lead (Remote)

Pearson; Denver (CO); Remote; USD 80,000 - 95,000; Full time

Job summary

Pearson is seeking an Advanced Specialist, Marketing Strategy to turn strategic account priorities into integrated marketing programmes for enterprise accounts and partners. You will work with Client Partners, Strategic Account Teams, Customer Success and Product Marketing to align ABM, executive engagement and co-marketing against measurable business outcomes.

This strategic, hands-on role requires experience in B2B and enterprise marketing, strong cross-functional influence, and the ability to

Qualifications

• Bachelor's degree in marketing, Communications, Business or a related field is desirable.
• Experience in B2B marketing, strategic account marketing, account-based marketing, partner marketing or enterprise marketing.
• Proven ability to translate objectives into an integrated strategy.
• Experience collaborating with sales, client partners, or customer-success teams.
• Strong influencing across a matrixed organisation.
• Executive presence to support senior relationships.
• Ability to connect marketing activity to account engagement, growth or measurable outcomes.
• Experience using data to shape decisions and recommendations.
• Comfort operating through change and ambiguity.
• Technology, SaaS, professional services or consulting experience is helpful but not essential.

Responsibilities

• Develop annual and quarterly marketing strategies for a portfolio of strategic accounts and partners.
• Align marketing plans with account growth, retention, expansion and executive-engagement objectives.
• Design targeted ABM programmes for priority accounts, sectors and buying groups.
• Build executive-engagement plans, including briefings, roundtables, advisory boards, hosted experiences and industry events.
• Partner with Customer Success and Client Partners on value realisation, advocacy, customer stories and growth opportunities.
• Create joint campaigns, content, thought leadership and events with strategic partners.
• Use account insight, engagement data and business priorities to guide investment and optimisation.
• Create executive-level reporting and recommendations on marketing influence and programme effectiveness.

Skills

B2B marketing

Account-based marketing

Strategic account marketing

Partner marketing

Executive engagement

Sales alignment

Data-driven decisions

Change management

Cross-functional collaboration

Education

Bachelor's degree in marketing, Communications, Business or a related field

Job description

Pearson is seeking an Advanced Specialist, Marketing Strategy to turn strategic account priorities into integrated marketing programmes for enterprise accounts and partners. You will work with Client Partners, Strategic Account Teams, Customer Success and Product Marketing to align ABM, executive engagement and co-marketing against measurable business outcomes.

This strategic, hands-on role requires experience in B2B and enterprise marketing, strong cross-functional influence, and the ability to