Strategic Account Marketing Lead (Remote)

Pearson; Richmond (VA); Remote; USD 80,000 - 95,000; Full time

Benefits offered by this job

Diversity and inclusion focus

Job summary

Pearson is seeking an Advanced Specialist in Marketing Strategy to translate strategic-account priorities into integrated marketing programmes. You will work with Client Partners, Strategic Accounts, Customer Success and Product Marketing to drive growth and measurable commercial outcomes.

The role emphasizes account-based marketing, executive engagement and co-marketing with partners, with a remote-friendly US-based setup and travel as needed.

Qualifications

• Bachelor’s degree in marketing or related field; strong B2B marketing background.
• Proven ability to turn business objectives into integrated marketing plans.
• Experience collaborating with sales, client partners and account teams.
• Ability to influence across a matrixed organisation with executive presence.

Responsibilities

• Develop annual and quarterly marketing strategies for strategic accounts and partners.
• Align plans with growth, retention and executive-engagement objectives.
• Design targeted ABM programmes for priority accounts and sectors.
• Build executive-engagement plans: briefings, roundtables, hosted events.
• Partner with Customer Success on value realization and growth opportunities.
• Create joint campaigns, content and events with strategic partners.
• Use account data to guide investment and optimisation decisions.
• Produce executive-level reporting on marketing influence and programme effectiveness.

Skills

ABM marketing

Strategic account marketing

Executive engagement

Cross-functional collaboration

Marketing strategy

Analytics

Education

Bachelor's degree in marketing

Business or related field

Job description

Pearson is seeking an Advanced Specialist in Marketing Strategy to translate strategic-account priorities into integrated marketing programmes. You will work with Client Partners, Strategic Accounts, Customer Success and Product Marketing to drive growth and measurable commercial outcomes.

The role emphasizes account-based marketing, executive engagement and co-marketing with partners, with a remote-friendly US-based setup and travel as needed.