Strategic Account Marketing Lead - Remote

Pearson

Phoenix (AZ)

Remote

USD 80,000 - 95,000

Full time

2 days ago

Be an early applicant

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Job summary

Pearson is seeking an Advanced Specialist in Marketing Strategy to translate strategic-account priorities into integrated marketing programmes across enterprise accounts and partners. The role focuses on account-based approaches, executive engagement, and growth opportunities within a portfolio that includes highly customised and one-to-few initiatives.

You will collaborate with Client Partners, Strategic Account Teams, Customer Success, Product Marketing, Digital Marketing and executives to

Qualifications

Experience in B2B marketing and strategic account marketing.
Proven ability to translate business objectives into an integrated marketing strategy.
Experience collaborating with sales, client partners, and account teams.

Responsibilities

Develop annual and quarterly marketing strategies for strategic accounts and partners.
Align plans with growth, retention, expansion and executive engagement objectives.
Design targeted ABM programmes for priority accounts, sectors and buying groups.
Build executive-engagement plans including briefings and hosted events.
Partner with Customer Success and Client Partners on value realization and growth opportunities.
Create joint campaigns and content with strategic partners.
Use insights and data to guide investment and optimization.
Provide executive-level reporting on marketing influence and programme effectiveness.