Strategic Account Marketing Leader (Remote)

Pearson; Hartford (CT); Remote; USD 80,000 - 95,000; Full time

Job summary

Pearson is seeking an Advanced Specialist in Marketing Strategy to turn strategic-account priorities into integrated marketing programmes. You will work with Client Partners, Strategic Account Teams, Customer Success, Product Marketing, and executives to influence growth and measurable commercial outcomes.

You will design and implement account-based marketing, thought leadership, events, and co-marketing strategies across portfolios, combining data-driven insights with executive engagement to

Qualifications

• Bachelor’s degree in marketing, communications, business or related field desirable.
• Experience in B2B marketing and account-based marketing.
• Ability to translate business objectives into an integrated strategy.
• Experience collaborating with sales, client partners and account teams.
• Strong cross-functional collaboration and influencing skills.
• Executive presence to support senior relationships.
• Ability to tie marketing activity to account growth and outcomes.
• Experience using data to inform decisions and recommendations.
• Comfort with change, ambiguity, and evolving account ownership.

Responsibilities

• Develop annual and quarterly marketing strategies for strategic accounts and partners.
• Align plans with account growth, retention, expansion and executive engagement.
• Design ABM programmes for priority accounts and sectors.
• Build executive-engagement plans (briefings, roundtables, events).
• Partner with Customer Success and Client Partners on value realization and growth.
• Create joint campaigns, content, and events with strategic partners.
• Use insights and engagement data to guide investment and optimization.
• Produce executive-level reporting on marketing influence and programme effectiveness.

Skills

B2B marketing

Strategic planning

Executive engagement

Collaboration

Data-driven decisions

Education

Bachelor’s degree in Marketing/Communications/Business

Job description

Pearson is seeking an Advanced Specialist in Marketing Strategy to turn strategic-account priorities into integrated marketing programmes. You will work with Client Partners, Strategic Account Teams, Customer Success, Product Marketing, and executives to influence growth and measurable commercial outcomes.

You will design and implement account-based marketing, thought leadership, events, and co-marketing strategies across portfolios, combining data-driven insights with executive engagement to