Strategic Account Marketing Lead (Remote)

Pearson; United States; Remote; USD 80,000 - 95,000; Full time

Job summary

Pearson is seeking an Advanced Specialist in Marketing Strategy to translate strategic-account priorities into integrated marketing programmes that strengthen relationships and drive measurable commercial outcomes. You will work with Client Partners, Strategic Account Teams, Customer Success and Product Marketing to shape multi-channel campaigns and co-marketing efforts.

The role emphasizes developing annual and quarterly marketing plans for strategic accounts, aligning with growth objectives,

Qualifications

• Bachelor’s degree in marketing, communications, business or related field is desirable.
• Experience in B2B marketing, strategic account marketing, account-based marketing, partner marketing or enterprise marketing.
• Clear evidence of developing marketing plans and translating business objectives into an integrated strategy.
• Experience working with sales, client partners, account teams or customer-success teams.
• Strong collaboration and confidence influencing across a matrixed organisation.
• Executive presence and ability to support senior customer or partner relationships.
• Ability to connect marketing activity to account engagement, growth or other measurable business outcomes.
• Experience using insight and performance data to shape decisions and recommendations.
• Comfort operating through change, ambiguity and evolving account ownership.
• Technology, SaaS, professional services or consulting experience is helpful but not essential.]

Responsibilities

• Develop annual and quarterly marketing strategies for a portfolio of strategic accounts and partners.
• Align marketing plans with account growth, retention, expansion and executive-engagement objectives.
• Design targeted ABM programmes for priority accounts, sectors and buying groups.
• Build executive-engagement plans, including briefings, roundtables, advisory boards, hosted experiences and industry events.
• Partner with Customer Success and Client Partners on value realisation, advocacy, customer stories and growth opportunities.
• Create joint campaigns, content, thought leadership and events with strategic partners.
• Use account insight, engagement data and business priorities to guide investment and optimisation.
• Create executive-level reporting and recommendations on marketing influence and programme effectiveness.

Skills

B2B marketing

Strategic account marketing

Account-based marketing

Partner marketing

Enterprise marketing

Education

Bachelor's degree in marketing, communications, business

Job description

Pearson is seeking an Advanced Specialist in Marketing Strategy to translate strategic-account priorities into integrated marketing programmes that strengthen relationships and drive measurable commercial outcomes. You will work with Client Partners, Strategic Account Teams, Customer Success and Product Marketing to shape multi-channel campaigns and co-marketing efforts.

The role emphasizes developing annual and quarterly marketing plans for strategic accounts, aligning with growth objectives,