Strategic Account Marketing Lead - Remote

Pearson; Lansing (MI); Remote; USD 80,000 - 95,000; Full time

Job summary

Pearson Advanced Specialist, Marketing Strategy is responsible for turning strategic-account priorities into integrated marketing programmes that strengthen relationships and drive measurable commercial outcomes.

You will collaborate with Client Partners, Strategic Account Teams, Customer Success, Product Marketing, Digital Marketing and executives to shape marketing approaches and explain how plans support business goals.

Qualifications

• Bachelor’s degree in marketing, Communications, Business or a related field is desirable.
• Experience in B2B marketing, strategic account marketing, account-based marketing, partner marketing, customer marketing or enterprise marketing.
• Clear evidence of developing marketing plans and translating business objectives into an integrated strategy.
• Experience working with sales, client partners, account teams or customer-success teams.
• Executive presence and the ability to support senior customer or partner relationships.

Responsibilities

• Develop annual and quarterly marketing strategies for a portfolio of strategic accounts and partners.
• Align marketing plans with account growth, retention, expansion and executive-engagement objectives.
• Design targeted ABM programmes for priority accounts, sectors and buying groups.
• Build executive-engagement plans, including briefings, roundtables, advisory boards, hosted experiences and industry events.
• Partner with Customer Success and Client Partners on value realisation, advocacy, customer stories and growth opportunities.
• Create joint campaigns, content, thought leadership and events with strategic partners.
• Use account insight, engagement data and business priorities to guide investment and optimisation.
• Create executive-level reporting and recommendations on marketing influence and programme effectiveness.

Skills

B2B marketing

Account-based marketing

Strategic marketing

Executive engagement

Cross-functional collaboration

Education

Bachelor's degree in marketing, Communications, Business or related field

Job description

Pearson Advanced Specialist, Marketing Strategy is responsible for turning strategic-account priorities into integrated marketing programmes that strengthen relationships and drive measurable commercial outcomes.

You will collaborate with Client Partners, Strategic Account Teams, Customer Success, Product Marketing, Digital Marketing and executives to shape marketing approaches and explain how plans support business goals.