Remote Strategic Account Marketing Lead

Pearson

Madison (WI)

Remote

USD 80,000 - 95,000

Full time

2 days ago

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Job summary

Pearson is seeking an Advanced Specialist, Marketing Strategy to turn strategic account priorities into integrated marketing programmes that strengthen relationships and drive measurable commercial outcomes. This role involves coordinating with Client Partners, Strategic Account Teams, Customer Success, Product Marketing and executive leaders to shape multi-channel campaigns.

You will develop account-based marketing, co-marketing initiatives and ABM programmes for key accounts, ensuring

Qualifications

Experience in B2B marketing and account-based marketing.
Ability to translate business objectives into an integrated strategy.
Strong collaboration across sales, client partners and account teams.
Comfort engaging with executives and senior stakeholders.

Responsibilities

Develop annual and quarterly marketing strategies for strategic accounts and partners.
Align marketing plans with growth, retention and executive-engagement objectives.
Design ABM programmes for priority accounts, sectors and buying groups.
Build executive-engagement plans including briefings, roundtables and events.
Partner with Customer Success on value realisation and growth opportunities.
Create joint campaigns and content with strategic partners.
Use data and priorities to guide investment and optimisation.
Provide executive-level reporting on marketing influence.