Strategic Account Marketing Lead - Remote

Pearson; Trenton (NJ); Remote; USD 80,000 - 95,000; Full time

Job summary

Pearson is seeking an Advanced Specialist in Marketing Strategy to turn strategic-account priorities into integrated marketing programmes that drive growth and measurable outcomes. Remote-friendly role with US-based travel as needed.

You will partner with Client Partners, Strategic Account Teams, Customer Success and Product Marketing to craft campaigns, thought leadership and events that strengthen executive relationships and accelerate account-based growth across Pearson's enterprise portfolio.

Qualifications

• Bachelor’s degree in marketing, Communications, or Business is desirable.
• Experience in B2B marketing, strategic account marketing, ABM, partner marketing or enterprise marketing.
• Ability to translate objectives into integrated marketing plans.
• Experience collaborating with sales, client partners, and account teams.

Responsibilities

• Develop annual and quarterly marketing strategies for strategic accounts and partners.
• Align marketing plans with growth, retention, expansion and executive-engagement objectives.
• Design targeted ABM programmes for priority accounts, sectors and buying groups.
• Build executive-engagement plans including briefings, roundtables, advisory boards, hosted experiences.
• Partner with Customer Success and Client Partners on value realisation and growth opportunities.
• Create joint campaigns, content, thought leadership and events with strategic partners.
• Use account insight and engagement data to guide investment and optimisation.
• Create executive-level reporting on marketing influence and programme effectiveness.

Skills

Strategic account marketing

Account-based marketing

Partner marketing

Executive engagement

B2B marketing

Education

Bachelor's degree in marketing, Communications, Business

Job description

Pearson is seeking an Advanced Specialist in Marketing Strategy to turn strategic-account priorities into integrated marketing programmes that drive growth and measurable outcomes. Remote-friendly role with US-based travel as needed.

You will partner with Client Partners, Strategic Account Teams, Customer Success and Product Marketing to craft campaigns, thought leadership and events that strengthen executive relationships and accelerate account-based growth across Pearson's enterprise portfolio.