Senior Marketing Analytics Leader (Remote)

Niche; Orangeburg (SC); Remote; USD 94,000 - 117,000; Full time

Benefits offered by this job

Remote work

Flexible PTO

Health plan

401(k) match

Parental leave

Job summary

Niche is seeking a Senior Marketing Analyst to own and optimize how marketing performance is measured and improved across B2B and B2C channels. You will partner with marketing leadership to surface insights and drive data-informed decisions, embedding deeply with growth, lifecycle, and product analytics teams.

You will manage attribution, champion AI-assisted analytics, and build dashboards to empower leaders with actionable, timely data.

Qualifications

• Bachelor's degree in a related field; a Master's is a plus.
• 5+ years in marketing analytics, growth analytics, or data analytics.
• Experience owning marketing measurement end-to-end from tracking to reporting.
• Hands-on with consumer acquisition data and attribution; proficiency with Marketo/Salesforce.
• Senior SQL proficiency and strong data visualization skills (Tableau/Looker/Streamlit).

Responsibilities

• Build measurement foundation for marketing to schools and districts, defining metrics and reporting.
• Own B2B and B2C analytics domains; provide actionable insights and recommendations.
• Develop attribution models and data flows between marketing platforms and CRMs.
• Create dashboards and self-serve views for growth, lifecycle, and leadership.
• Mentor analysts and partner with data engineering on data models and measurement requirements.

Skills

SQL

Data Visualization

Marketing Analytics

Growth Analytics

Attribution data

Python

SEO Analytics

AI-assisted analytics

Education

Bachelor's degree in Business / Data Science / Economics

Master's degree a plus

Tools

Snowflake

dbt

Marketo Measure

Salesforce

Tableau

Looker

Streamlit

GA4

Google Ads

Job description

Niche is seeking a Senior Marketing Analyst to own and optimize how marketing performance is measured and improved across B2B and B2C channels. You will partner with marketing leadership to surface insights and drive data-informed decisions, embedding deeply with growth, lifecycle, and product analytics teams.

You will manage attribution, champion AI-assisted analytics, and build dashboards to empower leaders with actionable, timely data.