Senior Marketing Analytics Leader — Remote & Growth Impact

Niche; Pennsylvania; Remote; USD 94,000 - 117,000; Full time

Benefits offered by this job

Remote-friendly work arrangement

100% paid employee health plan (incl.

Flexible PTO

Home office stipend

Parental leave (12 weeks)

401(k) with employer match

Job summary

Niche is seeking a Senior Marketing Analyst to own how marketing analytics quantify performance across B2B and B2C domains. You will partner with Marketing, Growth, Lifecycle, and Product to surface insights, define metrics, and drive data-driven decisions that improve pipeline and user acquisition.

You will build attribution models, dashboards, and self‑serve views, while mentoring peers and shaping how data informs strategic decisions at scale.

Qualifications

• Bachelor’s degree required in a related field; Master’s preferred
• 5+ years in marketing analytics or similar
• Experience owning marketing measurement end‑to‑end and providing actionable recommendations
• Hands‑on with consumer acquisition data; familiarity with web analytics and paid media
• Direct experience with B2B marketing analytics, pipeline, and attribution

Responsibilities

• Define metrics and reporting foundations for B2B marketing and pipeline analytics
• Own B2B attribution modeling and data flow between Marketo Measure, Salesforce, and Snowflake
• Develop leadership‑level pipeline health signals and forecasting support
• Own B2C growth analytics: registration funnel, channel attribution, and spend efficiency
• Build and maintain marketing dashboards and self‑serve views for Growth and Lifecycle teams
• Measure organic search performance and monitor SEO‑related traffic shifts
• Collaborate with Product and Data Engineering to define event tracking and data models
• Mentor junior analysts and influence cross‑functional partners

Skills

SQL

Data visualization

Python or R

Marketing analytics

Attribution modeling

Stakeholder communication

Education

Bachelor’s degree in Business Administration, Data Science, Statistics, Economics, Marketing, or related field

Master’s degree is a plus

Tools

Marketo/Marketo Measure

Salesforce

Snowflake

dbt

GA4 / Google Ads

Job description

Niche is seeking a Senior Marketing Analyst to own how marketing analytics quantify performance across B2B and B2C domains. You will partner with Marketing, Growth, Lifecycle, and Product to surface insights, define metrics, and drive data-driven decisions that improve pipeline and user acquisition.

You will build attribution models, dashboards, and self‑serve views, while mentoring peers and shaping how data informs strategic decisions at scale.