Senior Marketing Analytics Lead (Remote)

Niche; Indiana; Remote; USD 94,000 - 117,000; Full time

Benefits offered by this job

Flexible remote work

Competitive benefits

401(k) with employer match

Job summary

Niche is seeking a Senior Marketing Analyst to own how we measure and optimize marketing performance across B2B and B2C domains. You will partner with marketing leadership to surface insights, define metrics, and ensure reliable attribution across Marketo Measure, Salesforce, and our data stack.

The role sits embedded with Marketing, Growth, SEO, and Lifecycle teams, driving actionable recommendations and maintaining self-serve dashboards for leadership.

Qualifications

• 5+ years of experience in marketing analytics or related data function.
• Experience owning marketing measurement end-to-end, from tracking to reporting and recommendation.
• Proven ability translate analytical findings into clear, actionable insight for non-technical stakeholders.
• Hands-on experience with consumer acquisition data: web analytics and paid media platforms and attribution.

Responsibilities

• Define metrics and reporting for B2B marketing and pipeline.
• Own B2B attribution models across Marketo Measure, Salesforce, and Snowflake.
• Develop leading-indicator dashboards for early pipeline health signals.
• Partner with Growth Marketing and Lifecycle to size opportunities and read out growth tests.
• Own organic search analytics and monitor traffic shifts across dashboards.
• Collaborate with Product and Data Engineering on event tracking and data models.

Skills

Marketing analytics

SQL

Data visualization

Mentoring

Cross-functional collaboration

Education

Bachelor's degree in Business/Data fields

Master's degree (plus)

Tools

Marketo

Salesforce

Snowflake

dbt

Tableau/Looker

Job description

Niche is seeking a Senior Marketing Analyst to own how we measure and optimize marketing performance across B2B and B2C domains. You will partner with marketing leadership to surface insights, define metrics, and ensure reliable attribution across Marketo Measure, Salesforce, and our data stack.

The role sits embedded with Marketing, Growth, SEO, and Lifecycle teams, driving actionable recommendations and maintaining self-serve dashboards for leadership.