Senior Marketing Analytics Lead - Remote

Niche; Indianapolis (IN); Remoto; USD 94.000 - 117.000; Tempo pieno

Vantaggi offerti da questo lavoro

Flexible PTO

Remote-friendly

Home office stipend

Health plan

Parental leave

401(k) with employer match

Descrizione del lavoro

Niche is seeking a Senior Marketing Analyst to own how its marketing engine is measured and improved across both B2B and B2C domains. Embedded with marketing, growth, and analytics, you will partner across teams and report to the Manager of Operational Analytics.

You will define metrics, build dashboards, surface insights with actionable recommendations, and guide growth decisions while collaborating with Product, Data Engineering, and Sales to drive pipeline and registrations.

Competenze

• 5+ years in marketing analytics, growth analytics, data analytics, or a closely related data function.
• Proven ability to translate complex analytical findings into clear, actionable insight for non-technical stakeholders.
• Hands-on experience with consumer acquisition data: web analytics and paid media platforms, including campaign and channel attribution.

Mansioni

• Define metrics and reporting for B2B marketing and pipeline.
• Bring rigor to questions on channels, campaigns, and marketing-sourced value.
• Develop leading-indicator reporting for early pipeline health signals.
• Own the B2B attribution model in Marketo Measure and data flows with Salesforce and Snowflake.
• Partner with Marketing and Sales to maintain reliable campaign tracking and attribution.
• Support forecasting and pipeline reviews with documented methodology.

Conoscenze

SQL

Data visualization

Marketing analytics

Attribution

A/B testing

Formazione

Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing

Master's degree preferred

Strumenti

Marketo

Salesforce

Snowflake

dbt

Descrizione del lavoro

Niche is seeking a Senior Marketing Analyst to own how its marketing engine is measured and improved across both B2B and B2C domains. Embedded with marketing, growth, and analytics, you will partner across teams and report to the Manager of Operational Analytics.

You will define metrics, build dashboards, surface insights with actionable recommendations, and guide growth decisions while collaborating with Product, Data Engineering, and Sales to drive pipeline and registrations.