Senior Marketing Analytics Lead

Niche; Portland (ME); Remote; USD 94,000 - 117,000; Full time

Benefits offered by this job

Health plan

Remote-friendly

Home office stipend

Parental leave

401(k)

Job summary

Niche is seeking a Senior Marketing Analyst to own how we measure and improve marketing performance across B2B and B2C initiatives. You will define metrics, build dashboards, and partner with Marketing, Growth, and Product to drive pipeline, registrations, and data quality.

You’ll work with Marketo, Salesforce, Snowflake and dbt, translate complex analyses into actionable insights, mentor peers, and help shape a data-driven culture across a fully flexible, remote-enabled environment.

Qualifications

• 5+ years of experience in marketing analytics, growth analytics, data analytics, or a closely related data function.
• Hands-on experience with consumer acquisition data: web analytics and paid media platforms (GA4, Meta, Google Ads, or equivalent), including campaign and channel attribution and its limitations.
• Direct experience with B2B marketing and pipeline analytics: lead and MQL lifecycle, multi-touch attribution, campaign and channel contribution to pipeline, and conversion through to closed business.
• Experience working with marketing automation, CRM, and attribution data (e.g., Marketo, Marketo Measure, Salesforce) and diagnosing problems in how they connect.
• Proven ability to translate complex analytical findings into clear, actionable insight for non-technical stakeholders, and to say plainly when the data won't support the question.

Responsibilities

• Define which metrics matter for B2B and B2C marketing, and where reports live to show what is working.
• Own the B2B attribution model and data flow between Marketo, Salesforce, and Snowflake.
• Build dashboards and self-serve views for growth, lifecycle, and leadership.
• Measure registration funnel performance, paid acquisition efficiency, and the impact of product decisions on organic traffic.
• Partner with Product and Data Engineering to define event tracking and data models.

Skills

SQL

Data Visualization

Analytical thinking

Mentoring

Education

Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or related field

Master's degree is a plus

Tools

Marketo

Marketo Measure

Salesforce

Snowflake

dbt

GA4

Google Ads

Job description

Niche is seeking a Senior Marketing Analyst to own how we measure and improve marketing performance across B2B and B2C initiatives. You will define metrics, build dashboards, and partner with Marketing, Growth, and Product to drive pipeline, registrations, and data quality.

You’ll work with Marketo, Salesforce, Snowflake and dbt, translate complex analyses into actionable insights, mentor peers, and help shape a data-driven culture across a fully flexible, remote-enabled environment.