Senior Lifecycle Marketing Manager, Partnerships

Make Choteau Home; Bozeman (MT); Remote; USD 115.000 - 145.000; Vollzeit

Benefits dieser Stelle

Health benefits

Annual bonus of 10%

Equity options

Zusammenfassung

onX is seeking a Senior Lifecycle Marketing Manager, Partnerships to own the lifecycle strategy for partner-sourced users. You’ll drive activation, onboarding, engagement, and conversion across automotive and other partner categories, collaborating with Partnerships, vertical marketing, Growth Product, creative, and analytics.

You’ll apply customer insights, run experiments, and leverage AI and tools like Amplitude and Braze to scale partner programs.

Qualifikationen

• Seven years or more experience in lifecycle, CRM, or growth marketing.
• Experience across activation, onboarding, engagement, conversion, and retention.
• Strong analytical fluency with product analytics tools (Amplitude, Braze).
• Experience designing A/B tests and interpreting results.
• Proficiency with Braze for automated, behavior-based journeys.
• Strong AI fluency and ability to apply AI in lifecycle workflows.
• Success in complex cross-functional environments and driving initiatives.
• US work authorization and willingness to travel quarterly.

Aufgaben

• Own partner lifecycle strategy and roadmap across activation, onboarding, engagement, and conversion.
• Build segmentation and personalization reflecting partner, entitlement, and behavior.
• Design, build, QA, and deploy lifecycle journeys across email, push, and in‑app experiences in Braze.
• Identify opportunities via data, design experiments, measure impact, and translate learnings into decisions.
• Lead stakeholder alignment across Partnerships, vertical marketing, Growth Product, analytics, and legal.
• Turn successful experiments into repeatable playbooks for new partners and categories.

Kenntnisse

Lifecycle marketing

CRM

Growth marketing

Email marketing

Amplitude

Braze

AI in marketing

Tools

Amplitude

Braze

Eppo

Jobbeschreibung

onX is seeking a Senior Lifecycle Marketing Manager, Partnerships to own the lifecycle strategy for partner-sourced users. You’ll drive activation, onboarding, engagement, and conversion across automotive and other partner categories, collaborating with Partnerships, vertical marketing, Growth Product, creative, and analytics.

You’ll apply customer insights, run experiments, and leverage AI and tools like Amplitude and Braze to scale partner programs.