Senior Lifecycle Growth Manager — AI-Powered Subscriptions

Make Choteau Home

Bozeman (MT)

On-site

USD 113,000 - 142,000

Full time

14 days+

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Benefits offered by this job

Health benefits

Parental leave

401k matching

Job summary

onX is seeking a Senior Lifecycle Marketing Manager to drive subscription growth for onX Hunt by optimizing D7, D30 conversions, and reactivation of lapsed users. You’ll lead a data-driven, AI-enabled experimentation program across email, push, and in-app messaging, partnering with product, engineering and BI to unlock personalization.

Strong analytics, CRM experience, and a passion for experimentation are essential.

Qualifications

Eight years of lifecycle, CRM, retention, or growth marketing experience required.
Bachelor's degree in Marketing, Business, or equivalent experience.
Proven track record with A/B testing and documenting learnings.

Responsibilities

Own the lifecycle conversion funnel for onX Hunt - D7 and D30 conversion, free-to-paid upgrade, and lapsed-user reactivation.
Self-serve insights in Amplitude and synthesize learnings into testable hypotheses.
Run lifecycle as a high-velocity experimentation program across email, push, and in-app messaging in Braze.
Scale personalized messaging to translate features into outcomes and drive faster conversions.
Self-serve experiment analyses and communicate outcomes to stakeholders.
Collaborate with finance, brand, growth marketing, and Hunt team to align programs with revenue goals.
Use AI tools to build repeatable campaigns and workflows that scale personalization.
Embed AI as a co-pilot in daily workflows and refine its use with validation.
Mentor junior marketers on experimentation rigor and AI-enabled workflows.