Senior Lifecycle Marketing Lead - CRM & Retention

Xometry; North Bethesda (MD); Hybrid; USD 130,000 - 150,000; Full time

Benefits offered by this job

401(k) match

Medical, dental, and vision insurance

Generous paid time off

Job summary

Xometry, a NASDAQ-listed manufacturing marketplace, is seeking a Senior Lifecycle Marketing Manager to own activation, retention and re-engagement across email and CRM. You’ll design programs for onboarding, reactivation, loyalty, and win-back, using behavioral data and segmentation to drive timely, relevant communications.

Collaborating with product, content, sales, and customer success, you’ll test ideas, set KPIs, and translate insights into product and messaging improvements.

Qualifications

• 6+ years in lifecycle, CRM, or retention marketing (B2B/SaaS/marketplace preferred).
• Experience with marketing automation platforms (HubSpot, Salesforce).
• Strong segmentation and trigger-based automation understanding.
• Ability to analyze campaign performance and iterate messaging.
• Collaborates with product, content, sales, customer success, and analytics.

Responsibilities

• Design and execute lifecycle programs across onboarding, reactivation, loyalty, and win-back stages.
• Create and manage triggered campaigns based on behavioral data and customer segmentation.
• Partner with product and customer success to identify key journey moments and engagement gaps.
• Own campaign planning, testing, and optimization from concept through analysis.
• Collaborate with Content & Engagement Marketing to ensure message alignment and cohesive sequencing.

Skills

Lifecycle marketing

CRM platforms

Marketing automation

Segmentation

Analytics

Cross-functional collaboration

Education

Bachelor's degree in marketing or business

Tools

HubSpot

Salesforce

Job description

Xometry, a NASDAQ-listed manufacturing marketplace, is seeking a Senior Lifecycle Marketing Manager to own activation, retention and re-engagement across email and CRM. You’ll design programs for onboarding, reactivation, loyalty, and win-back, using behavioral data and segmentation to drive timely, relevant communications.

Collaborating with product, content, sales, and customer success, you’ll test ideas, set KPIs, and translate insights into product and messaging improvements.