Senior Partner Lifecycle Marketing Lead (Remote)

Content Creators; Missoula, Northern (MT, KY); Hybrid; USD 115.000 - 145.000; Vollzeit

Benefits dieser Stelle

Competitive salaries

Annual bonuses and equity

Comprehensive health benefits

Parental leave

401k matching

Outdoor industry perks

Get Out, Get Active funds

Flexible time away

Zusammenfassung

onX is seeking a Senior Lifecycle Marketing Manager, Partnerships to own the lifecycle strategy for partner-sourced users across activation, onboarding, engagement, and conversion. You’ll collaborate with Partnerships and product teams to translate partner goals into scalable lifecycle programs.

You’ll design and deploy journeys using Braze, Amplitude, and AI, driving measurable value for both onX and partners while navigating a complex stakeholder network.

Qualifikationen

• 7+ years in lifecycle, CRM, or growth marketing for consumer apps.
• End-to-end ownership across activation, onboarding, engagement, conversion, retention.
• Experience with multiple products/business lines and adapting strategies to different customer needs.
• Strong analytics using Amplitude or similar product analytics tools.
• Experimentation mindset with A/B and holdout tests; translate results into actions.
• Proficiency with Braze or a comparable lifecycle marketing platform.
• Strong AI fluency in lifecycle marketing; apply AI to improve speed and quality of work.
• Ability to collaborate across cross-functional teams including Partnerships and Growth Product.
• Permanent US work authorization is a condition of employment.

Aufgaben

• Own the partner lifecycle strategy for activation, onboarding, engagement, and conversion across partner-sourced users.
• Collaborate with Partnerships and vertical teams to translate partner agreements and customer behavior into lifecycle programs.
• Build segmentation and personalization reflecting partner, entitlement, behavior, and intent.
• Design, build, QA, and deploy lifecycle journeys across email, push, and in-app experiences in Braze.
• Use customer behavior and performance data to identify opportunities, design experiments, and measure impact.
• Use AI thoughtfully throughout the lifecycle workflow to increase speed and quality of work.
• Lead initiatives across Partnerships, vertical marketing teams, Growth Product, creative, analytics, and legal.
• Turn successful experiments into repeatable playbooks for faster partner onboarding.

Kenntnisse

Lifecycle marketing

CRM platforms

A/B testing

Behavior analytics

AI in marketing

Cross-functional collaboration

Email marketing

Tools

Braze

Amplitude

Eppo

SQL/BigQuery

Liquid templating

Jobbeschreibung

onX is seeking a Senior Lifecycle Marketing Manager, Partnerships to own the lifecycle strategy for partner-sourced users across activation, onboarding, engagement, and conversion. You’ll collaborate with Partnerships and product teams to translate partner goals into scalable lifecycle programs.

You’ll design and deploy journeys using Braze, Amplitude, and AI, driving measurable value for both onX and partners while navigating a complex stakeholder network.