Senior Lifecycle Growth Lead: AI-Powered Subscriptions

onXmaps, Inc.; Seattle (WA); Hybrid; USD 113,000 - 142,000; Full time

Benefits offered by this job

Competitive salaries with annual bonus

Comprehensive health benefits

Paid parental leave

401k matching

Outdoor industry perks

Get Out, Get Active funds

Flexible time away (PTO, STO, VTO, and

Job summary

onXmaps, Inc. is seeking a Senior Lifecycle Marketing Manager to lead subscription growth for onX Hunt across D7 and D30 funnels.

You will own lifecycle programs, run rapid experiments with Braze, Amplitude, and Claude AI, and partner with product, finance, and creative teams to drive conversions and reactivations. The role requires 8 years of lifecycle/CRM experience, a Marketing degree, and a proven track record in consumer subscription growth.

Qualifications

• Eight years of lifecycle, CRM, retention, or growth marketing experience in consumer subscription or mobile apps.
• Bachelor's degree in Marketing, Business, or equivalent experience.
• Strong experimentation track record with A/B tests and measurable gains.

Responsibilities

• Own the lifecycle conversion funnel for D7 and D30, free-to-paid upgrades, and lapsed-user reactivation.
• Synthesize insights in Amplitude and apply propensity models for precise targeting.
• Run a high-velocity experimentation program across email, push, and in-app messaging in Braze.
• Scale personalized messaging to drive faster aha moments and conversions.
• Communicate outcomes with stakeholders, including caveats and null results.
• Collaborate with finance, brand, and Hunt creative teams to align revenue goals and campaigns.
• Leverage AI tools to automate campaign production and analytics, expanding personalization.
• Mentor junior marketers on experimentation rigor and AI-enabled workflows.

Skills

Lifecycle marketing

CRM

Retention

Growth marketing

Amplitude

Braze

Figma

Claude AI

Education

Bachelor's degree in Marketing, Business, or equivalent experience

Tools

Braze

Amplitude

Figma

Claude AI

Job description

onXmaps, Inc. is seeking a Senior Lifecycle Marketing Manager to lead subscription growth for onX Hunt across D7 and D30 funnels.

You will own lifecycle programs, run rapid experiments with Braze, Amplitude, and Claude AI, and partner with product, finance, and creative teams to drive conversions and reactivations. The role requires 8 years of lifecycle/CRM experience, a Marketing degree, and a proven track record in consumer subscription growth.