Remote Senior Partnerships Lifecycle Marketing Manager

onX; Bozeman, Missoula (MT, MT); Hybrid; USD 115,000 - 145,000; Full time

Benefits offered by this job

Annual bonus

Equity participation

Comprehensive health benefits

Parental leave

401k matching

Outdoor company perks

Get Out, Get Active funds

Flexible time away (PTO/STO/VTO)

Job summary

onX is seeking a Senior Lifecycle Marketing Manager, Partnerships, to own the partner lifecycle strategy and experiences from activation through conversion. You will coordinate across Partnerships, vertical teams, Growth Product, and analytics to build segmentation, personalize journeys, and drive measurable value for partners.

You’ll design and deploy email, push, and in‑app experiences using Braze, while leveraging Amplitude and Eppo for insights and experimentation.

Qualifications

• 7+ years in lifecycle, CRM, or growth marketing, preferably within consumer subscription or mobile app businesses.
• Experience across activation, onboarding, engagement, conversion, and retention with end‑to‑end ownership.
• Experience managing lifecycle programs across multiple products or lines.
• Strong analytical fluency with data exploration in Amplitude or similar tools.
• Ability to design and run A/B tests and interpret results.
• US work authorization is required.

Responsibilities

• Own the partner lifecycle strategy across activation, onboarding, engagement, and conversion.
• Build segmentation and personalization by partner, entitlement, behavior, and intent.
• Design, build, QA, and deploy journeys across email, push, and in‑app via Braze.
• Lead cross‑functional collaboration with Partnerships, marketing, Growth Product, creative, and analytics.
• Turn experiments and learnings into scalable playbooks for future partners.

Skills

Lifecycle marketing

CRM & growth marketing

Email, push, in‑app activation

Segmentation & personalization

Data analysis

Experimentation & A/B testing

AI in marketing workflows

Cross‑functional collaboration

US work authorization

Tools

Braze

Amplitude

Eppo

SQL

BigQuery

Job description

onX is seeking a Senior Lifecycle Marketing Manager, Partnerships, to own the partner lifecycle strategy and experiences from activation through conversion. You will coordinate across Partnerships, vertical teams, Growth Product, and analytics to build segmentation, personalize journeys, and drive measurable value for partners.

You’ll design and deploy email, push, and in‑app experiences using Braze, while leveraging Amplitude and Eppo for insights and experimentation.