Senior Lifecycle Marketing Lead – B2B SaaS (Hybrid)

Xometry; Waltham (MA); Híbrido; USD 130 000 - 150 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

401(k) match

Medical, dental and vision insurance

Paid time off (vacation, sick leave,浮動

Floating holidays

Maternity and bonding leave

Resumo da oferta

Xometry, a leading on-demand manufacturing marketplace, is seeking a Senior Lifecycle Marketing Manager to own activation, retention, and loyalty programs across email and CRM channels. You will design and execute lifecycle programs, build triggered campaigns from behavioral data, and partner with product, content, and sales to drive value-driven communications.

You will define KPIs, test messaging and timing, and collaborate with analytics to surface insights that inform product and messaging.

Qualificações

• 6+ years of experience in lifecycle, CRM, or retention marketing roles—preferably in B2B, SaaS, or marketplace environments.
• Hands-on experience with marketing automation and CRM platforms—HubSpot and Salesforce experience preferred.
• Experience implementing and optimizing marketing strategies using AI-powered tools.
• Strong understanding of segmentation strategy, user behavior modeling, and trigger-based automation.
• Skilled in analyzing campaign performance and iterating on messaging and delivery.
• Proficiency in Google suite of software (Sheets, Slides, etc)
• Comfortable collaborating across product, sales, content, and technical teams.
• Bachelor's degree in marketing, business, or related field; advanced degree preferred.

Responsabilidades

• Design and execute lifecycle programs across onboarding, reactivation, loyalty, and win-back stages.
• Create and manage triggered campaigns based on behavioral data and customer segmentation.
• Partner with product and customer success to identify key journey moments and engagement gaps.
• Own campaign planning, testing, and optimization from concept through analysis.
• Manage Xometry’s email marketing program as a lifecycle engagement channel; test new channels for engagement, often in partnership with Performance Marketing team
• Develop audience segmentation frameworks that reflect buyer needs, engagement levels, and platform usage.
• Implement and refine behavioral triggers to drive meaningful touchpoints and reduce drop-off.
• Collaborate with content, design, and ops teams to ensure high-quality execution.

Conhecimentos

Lifecycle marketing

CRM platforms

Data-driven decisions

Team collaboration

Marketing analytics

A/B testing

Formação académica

Bachelor's degree in marketing or related field

Advanced degree preferred

Ferramentas

HubSpot

Salesforce

Marketing automation tools

AI-powered tools

Descrição da oferta de emprego

Xometry, a leading on-demand manufacturing marketplace, is seeking a Senior Lifecycle Marketing Manager to own activation, retention, and loyalty programs across email and CRM channels. You will design and execute lifecycle programs, build triggered campaigns from behavioral data, and partner with product, content, and sales to drive value-driven communications.

You will define KPIs, test messaging and timing, and collaborate with analytics to surface insights that inform product and messaging.