Senior CRM & Lifecycle Marketing Manager

Xometry Europe GmbH; Lexington (KY); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

401(k) match

Medical, dental, and vision insurance

Generous paid time off

Job summary

Xometry is seeking a Senior Lifecycle Marketing Manager to lead activation, retention, and repeat usage across the customer journey. You’ll own email and CRM programs, design triggered campaigns, segment audiences, and collaborate with Product, Content, Sales, and Customer Success to drive value.

Bring 6+ years in lifecycle/CRM marketing, experience with HubSpot and Salesforce, and a data-driven mindset to optimize messaging, timing, and engagement.

Qualifications

• 6+ years in lifecycle, CRM, or retention marketing (B2B/SaaS/marketplace)
• Experience with marketing automation platforms
• Strong segmentation and behavior-based automation knowledge

Responsibilities

• Lead lifecycle strategy and execution across onboarding, activation, loyalty, and win-back stages
• Own email/CRM program design, audience segmentation, and triggered campaigns
• Define KPIs, report on open rates, CTR, conversions, and churn reduction
• Collaborate with Product, Content, Sales, and Customer Success to align messaging and campaigns
• Continuously test subject lines, timing, sequencing, and creative to optimize outcomes

Skills

Lifecycle marketing

CRM marketing

Retention strategies

Marketing automation

AI-powered tools

Data analysis

Cross-functional collaboration

Education

Bachelor’s degree in marketing or business

Advanced degree preferred

Tools

HubSpot

Salesforce

Job description

Xometry is seeking a Senior Lifecycle Marketing Manager to lead activation, retention, and repeat usage across the customer journey. You’ll own email and CRM programs, design triggered campaigns, segment audiences, and collaborate with Product, Content, Sales, and Customer Success to drive value.

Bring 6+ years in lifecycle/CRM marketing, experience with HubSpot and Salesforce, and a data-driven mindset to optimize messaging, timing, and engagement.