AI-Driven Senior Lifecycle Growth Manager

Make Choteau Home; Missoula (MT); On-site; USD 113,000 - 142,000; Full time

Benefits offered by this job

Competitive salary + annual bonus

Health benefits

401k matching

Get Out, Get Active funds

Parental leave

Job summary

onX is seeking a Senior Lifecycle Marketing Manager to grow subscriptions for onX Hunt and related products. You will own the lifecycle funnel, run a rapid experimentation program, and scale personalized messaging across email, push, and in-app channels using Braze and Amplitude.

Experience with AI tools and a data-driven mindset are essential. You'll work with Finance, Brand, Growth, and the Hunt vertical team to align programs with revenue goals, campaign windows, and creative standards.

Qualifications

• Eight or more years of lifecycle, CRM, retention, or growth marketing experience in consumer subscription or mobile apps.
• Bachelor's degree in Marketing, Business, or equivalent experience.
• Strong experimentation track record with documented A/B tests and measurable gains.
• Ability to generate insights in Amplitude and translate them into testable hypotheses.
• Familiarity with propensity models and predictive targeting.
• Experience using Braze and other analytics/marketing tools; comfort with AI-enabled workflows.

Responsibilities

• Own the lifecycle conversion funnel and drive D7/D30 upgrades and reactivations.
• Develop self-serve insights and hypotheses using Amplitude and segmentation.
• Run an experimentation program with clear hypothesis, measurement, and outcomes across channels (email, push, in-app).
• Scale personalized messaging to accelerate onboarding and conversion.
• Analyze results and communicate outcomes to stakeholders with transparency.
• Collaborate cross-functionally with Finance, Brand, Growth, and creative teams; draft briefs and lightweight assets in Figma.
• Leverage AI tools like Claude to automate campaigns and improve workflows.
• Embed AI as a repeatable co-pilot in daily workflows with validation.
• Mentor junior marketers on experimentation rigor and AI-enabled processes.

Skills

Lifecycle marketing

CRM

Retention

A/B testing

Amplitude

Braze

Figma

Claude AI

Analytics

Education

Bachelor's degree in Marketing

Tools

Braze

Amplitude

Figma

Claude

Job description

onX is seeking a Senior Lifecycle Marketing Manager to grow subscriptions for onX Hunt and related products. You will own the lifecycle funnel, run a rapid experimentation program, and scale personalized messaging across email, push, and in-app channels using Braze and Amplitude.

Experience with AI tools and a data-driven mindset are essential. You'll work with Finance, Brand, Growth, and the Hunt vertical team to align programs with revenue goals, campaign windows, and creative standards.