Partner Lifecycle Growth Lead

Make Choteau Home; Missoula (MT); Hybrid; USD 115,000 - 145,000; Full time

Benefits offered by this job

Health benefits

Annual bonus

Equity

Paid parental leave

401k matching

Outdoor adventures

Get Out Get Active funds

Flexible time away

Job summary

onX is seeking a Senior Lifecycle Marketing Manager, Partnerships to own the lifecycle strategy for partner-sourced users. You will collaborate with Partnerships, vertical marketing teams, Growth Product, creative, and analytics to design activation, onboarding, engagement, and conversion programs.

You’ll start with automotive partners and expand to other categories, using customer insights, experimentation, and AI to scale lifecycle experiences across all four verticals.

Qualifications

• Seven (7) or more years of experience in lifecycle, CRM, or growth marketing, ideally within consumer subscription or mobile app businesses.
• Deep lifecycle marketing experience across activation, onboarding, engagement, conversion, and retention with end-to-end ownership.
• Experience managing lifecycle programs across multiple products or business lines.
• Strong analytical fluency to explore data and turn insights into actions using product analytics tools.
• Strong experimentation and measurement mindset with hypothesis testing and learnings.
• Proficiency with Braze or a comparable lifecycle marketing platform for automated journeys.

Responsibilities

• Own the partner lifecycle strategy and roadmap for partner-sourced users across activation, onboarding, engagement, and conversion.
• Build, test, and optimize lifecycle journeys across email, push, and in-app experiences.
• Lead cross-functional collaboration across Partnerships, vertical marketing, Growth Product, creative, and analytics.
• Turn experiments and learnings into scalable playbooks for new partners and categories.

Skills

Lifecycle marketing

CRM

Growth marketing

Analytics

Experimentation

AI fluency

Cross-functional collaboration

Project management

Tools

Braze

Amplitude

Eppo

SQL

BigQuery

Job description

onX is seeking a Senior Lifecycle Marketing Manager, Partnerships to own the lifecycle strategy for partner-sourced users. You will collaborate with Partnerships, vertical marketing teams, Growth Product, creative, and analytics to design activation, onboarding, engagement, and conversion programs.

You’ll start with automotive partners and expand to other categories, using customer insights, experimentation, and AI to scale lifecycle experiences across all four verticals.